The Wine Group announced today that it has purchased the Beso Del Sol brand of ready-to-drink sangrias.
Beso Del Sol, which translates to “kiss of the sun,” are made from wine and fruit grown in the Castilla-La Mancha region of central Spain. Beso Del Sol’s red, white and rosé sangrias are available in 3-liter boxes, 500-ml. Tetra Paks, and 1.5-liter bottles. All adhere to the EU’s legal definition of sangria, which mandates that product labeled solely as “sangria” must be made from wines and natural fruit grown on the Iberian Peninsula.
“We are excited to bring Beso Del Sol’s impressive sangrias into The Wine Group portfolio,” says Brian Vos, CEO of The Wine Group. “We look forward to continuing to build on the brand’s strong reputation and explosive growth, while working with Beso Del Sol’s growers and suppliers in Castilla-La Mancha, Spain to maintain its outstanding quality.”
The sangria category has shown growth in recent years, and it is presently growing at +5.5% vs. YA, ahead of the total wine category (+1.6%) according to Nielsen, the company says. Additionally, sangria is popular in the on-premise channel, the company adds, where it remains the top wine cocktail.
Since its national launch in 2015, Beso has been honored as a Growth Brand Award winner by Beverage Dynamics for four consecutive years.
Zepponi & Company served as the exclusive financial advisor to Beso Del Sol, Inc. in the sale of their namesake brand to The Wine Group. Financial terms of the agreement were not disclosed.
