emBRAZEN Wines is a new brand that takes inspiration from women of the past who broke barriers.
Available nationwide, this trio of California wines — a chardonnay, cabernet sauvignon and red blend — each feature a historic female pioneer. The labels then come to life through augmented reality driven by the Living Wine Labels app, as each heroine shares her personal story.
The wines are also promoting a campaign called Take Up The Torch, which welcomes nominations of women who are driving change in their communities. The winner of Take Up The Torch will be announced on International Women’s Day (March 8, 2019) and will receive a $25,000 grant to help further her cause.
Crafted by winemaker Olivia Teutschel, emBRAZEN wines (SRP: $15.99 per 750-ml. bottle) pay tribute to the achievements of Josephine Baker, Nellie Bly and Celia Cruz.
- Baker went from homelessness to international fame, becoming one of the first women of color to command the global entertainment stage. She also opened her own café in Paris, and during World War II served the Allied cause as a spy.
- Bly, without a college degree, became a female reporter, breaking norms by refusing to cover “lady-like” topics such as fashion and gardening. Instead, she wrote about the lives of working women. She also traveled around the world in 72 days, chronicling her escapades.
- Cruz had a career that exploded into 23 best-selling Gold albums, countless accolades, and the most successful career for any Latin artist – male or female — of the 20th Century.
emBRAZEN Wines are from Treasury Wine Estates, pioneers in augmented-reality wine labels.
The Living Wine Labels app is available through the Apple App and Google Play Stores and animates the emBRAZEN labels via Augmented Reality experiences.