The global drinks company Edrington has sold its Cutty Sark Scotch Whisky brand to the French drinks group La Martiniquaise-Bardinet.
Cutty Sark Scotch Whisky launched in 1923 and grew into a recognizable global brand. Edrington’s association with Cutty Sark stretches back over nine decades to the 1930s.
The completion of the transfer to La Martiniquaise-Bardinet is expected within a month. Financial details were not disclosed.
As part of the deal, Edrington will continue to provide blending, bottling and other associated services during a transition period.
“We are proud to take ownership of this powerful brand,” says Jean-Pierre Cayard, president of La Martiniquaise-Bardinet. “Cutty Sark perfectly complements our portfolio of international brands including Label 5, Sir Edward’s & Glen Moray Scotch Whisky, Poliakov Vodka, Porto Cruz and Negrita & Saint James Rum. This acquisition is a major step forward to accelerate our international expansion. It will further strengthen our position in Europe and boost our presence in key markets such as the U.S. and Japan.”
Edrington is amidst a significant investment in its premium brands, including $674 million towards The Macallan and its new distillery and visitor center.
