Pusser’s has rereleased their 15-year-old rum, reformulated and repackaged.
“We decided to repackage the 15-year old blend for two reasons; first, the cost of the raw wooden pot still 15-year old component had increased significantly, and secondly, the column-stilled component of the blend previously supplied by Trinidad Distillers was no longer available to us when they made the strategic decision to stop exporting their aged rum stocks,” says Pusser’s CEO Gary Rogalski. “We replaced this component with a similar rum from Guyana, which was again significantly more expensive. This required an increase in the consumer price on what is arguably the best rum in the world; so we thought it deserved a bottle, label and display box more in sync with its ‘Crown Jewel’ stature.”
Rogalski added that although the “chemistry” of the old and the new is exactly the same, the distillery’s sensory panelists, as well as rum connoisseurs, have found the new to be a tad less sweet than the old.
“Given the rarity of the 15-year old wooden pot still stocks, we were only able to produce 3,000 cases of this product for worldwide distribution (1,000 U.S., 1,000 UK and 1,000 for the rest of Europe),” adds Rogalski. “We anticipate it will pick up where the previous 15-year old left off and take it to an even higher level.”
On the nose is Demerara sugar, molasses, dried fruits, island spices and caramel, the company says.
The suggested retail price is $79.99-$84.99 per 750-ml. bottle.
The reformulated and repackaged 15-year old is 100% rum with no artificial flavors or colors and is gluten free. It is imported domestically by Shaw Ross International Importers.
