Lagunitas Now Brews Newcastle Brown Ale — How’s it Taste?

Fans of Newcastle Brown Ale will notice a new flavor.

That’s because production has moved from the Netherlands to the U.S., where Chicago’s Lagunitas Brewery will now make the beer under a new recipe. Both brands are owned by Heineken, which made the switch as part of the U.S. relaunch of Newcastle Brown Ale.

So how’s it taste?

Heineken recently showed off the new flavor during a Lagunitas tour for distributors, retailers and media. We attended to sample the new recipe (and check out the Willy Wonka-does-beer experience that is Lagunitas).

Newcastle Brown Ale definitely tastes different. For starters, it’s less sweet.

Drinkers familiar with Lagunitas will likely think one word for this brewery: hoppy. It’s well known for bitter beers. So we wondered whether Newcastle Brown Ale might become much more bitter. After all, the new recipe includes classic Lagunitas hops: Centennial and Chinook.

But the end result is not extremely bitter. It’s perfectly balanced: roasted-malt caramel flavor with a subtle bitter backbone, more so than the old recipe. Lagunitas did add 8-10 more IBUs, but they blend in rather than stick out.

Newcastle Brown Ale has gotten a new flavor — and a new look.

Newcastle Brown Ale is also now an all-malt beer, made with Lagunitas house malt. Some fans may decry that this U.K. classic has become completely Americanized. To the contrary, Lagunitas Master Brewer Jeremy Marshal pointed out that the Chicago brewery uses a British-style house yeast.

He did not want to deviate far from what has worked for Newcastle Brown Ale. “We’re known for our super-hoppy beers, our barrel-aged specialties and other crazy brews, so the temptation was there,” Marshal said. “But this is not a beer you want to get that cute with. We said, ‘Let’s keep the soul intact’.”

The ABV remains the same (4.7%), as does the color.

Newcastle Brown Ale’s packaging received a modernized update. U.S. sales of the brand have slipped in recent years, prompting this rejiggering, and now it’s only available in 12-oz. bottles in packs of 6, 12 and 24, and 7.75-gallon slim steel kegs. When sales improve, the brand may consider extensions.

Bottles of the new flavor ship in March. Supporting marketing includes social media engagements, plus new POS and on-premise materials. The target demo is consumers who want accessible craft beer, rather than crazier styles.

Now a word on the Lagunitas Brewery tour. You enter through a long, black-lit, psychedelic hallway while Willy Wonka’s “Pure Imagination” plays on loop. Lagunitas has a pro-cannabis stance, and the eclectic, trippy décor does not disappoint. Nor does the beer-geek part, including a 500-barrel German-made brew system that looks like the massive gleaming engines of the Starship Enterprise.

The 500-barrel German-made brew system at Lagunitas.

The 300,000-square-foot brewery once contained sound stages for movies (which are still filmed next door), including the Dark Knight scene where the Joker burns a mountain of money.

Which is all to say: if you’re a beer nut, make the pilgrimage to Lagunitas.

Kyle Swartz is editor of Beverage Dynamics magazine. Reach him at or on Twitter @kswartzz or Instagram @cheers_magazine. Read his recent piece 8 Craft Beer Trends in 2019.


  1. I am SOOOOO bummed. The taste of this new Newcastle is disgusting. If I was a huge fan of IPA’s then I wouldn’t have been a loyal supporter of traditional Newcastle for all of these years …… and ENGLISH ale. I don’t know that I’ll ever buy Newcastle again …. unless I can find the original somewhere.

    • The new recipe sucks! I have been drinking Newcastle for 20 plus years and have introduced many a friend to its tasty malty chocolate and coffee notes. We all got together for a party last weekend and to a man agreed that the new recipe is trash. The “one and only” has now become the “same as many”. Why not keep the same recipe and just brew it here in America? I called Heineken USA and they told me that everyone else in the world will still be able to enjoy the Original recipe, but we Americans get to enjoy this new recipe swill!! I urge you the call or email Heineken and voice your displeasure and distaste. Let’s make them fix this and bring back our beloved Newcastle recipe!!

        • I was confused when I bought New Castle in a different looking box but the guy at the liquor store said it was just a new look. He was wrong. I’m not a fan of hoppy. The old recipe was sweet and refreshing. The new one hoppy. I’m sad to say now I’m looking for a new beer to replace the old New Castle. Please change it back.

          • Wow this is the most nasty shit in the WORLD!!! Newcastle WAS one of the best beers and quality beers I have ever had the pleasure to drink.. this is pure SHIT!!! And I will not drink this nor will I EVER buy a lugintas product for the rest of my life. They took a great genuine drink and trashed it and pissed all over it! I hope they go out of business!!!!!!!!!!

    • Exactly! My brain interprets IPAs as “soap” so I avoid them like a plague and deliberately chose NBA because it was a nice English brown ale. Now, to me, it has nothing to distinguish it from any of dozens of other hoppy American brews out there. The first time I tried this “New” NBA I took a couple of sips then poured the bottle out and took the 12-pack back to my grocer and got a refund. Will NOT be purchasing this, nor anything by Lagunitas and, if I can help it, anything from the Heineken conglomerate.

    • My wife had been buying 12 packs of Newcastle Brown Ale for me for some time. Our son and I had agreed that it was the best all-around good beer we had ever tasted. I had planned for it to be my go-to beer until my death. Now, someone decided to screw the pooch and change the recipe. There will be no more Newcastle Brown Ale allowed in my house. It is banned. I suggest you pour all of it back into the horses from whence it came

    • Wow this is the most nasty shit in the WORLD!!! Newcastle WAS one of the best beers and quality beers I have ever had the pleasure to drink.. this is pure SHIT!!! And I will not drink this nor will I EVER buy a lugintas product for the rest of my life. They took a great genuine drink and trashed it and pissed all over it! I hope they go out of business!!!!!!!!!! If this is what they do to a classic cherished beer then they have ZERO taste and ZERO class! They should at least have offered both recipes.

  2. If it’s brewed by a different brewery, using a different recipe, and distributed in different packaging, in what sense is it still the same product?

    • Too right! I guess because Heineken now owns the name, they can put it on anything they want. But the reality is this is most definitely NOT Newcastle Brown Ale and is a fraud on consumers.

  3. Very disappointed. Newcastle was my favorite beer for years and years, now it isn’t. Now it just tastes like any other brown ale. So why buy this?

  4. Reminds me of New Coke, back in the day. At least the single New Coke I tried before switching to Pepsi. Who knew the world needed another lame hoppy beer? There’s only about 400 “local crafts” in any bar that taste just like this swill.

  5. Long time newcastle drinker of dutch version (20+ years spending $800 each year). The Lagunitas version is not the same. Too bitter. Heineken, you lost this baby boomer consumer.

  6. Before this, Newcastle was the beer by which all others were judged. Today you have turned it into just another mediocre, too hoppy, ho hum local craft attempt to copy the real Newcastle.

  7. Completely bummed out. Newcastle Brown Ale was my favorite beer. Now we get this trendy IPA wannabe??? They have ruined it. It’s all about money and making California left wings happy. Not happy!!!

  8. Newcastle brown and Stella have been my go-to beers…noticed the new packaging, thought nothing of it but did notice the new taste. Boy did lagunitas screw this up. Very disappointed. Won’t be buying any more.

  9. Way to go Heineken. Big money beer giant ruining an amazing beer. Well this trendy crap will probably make you more money in CA and NY but this NATIVE TEXAN who hated to admit that anything was better than SHINER BOCK but eventually had to will NOT being buying anymore Newcastle Brown Ale. Bottom line is all that matters I see.

  10. Heineken, you need to change the name of this beer and the label. This is NOT Newcastle Brown Ale. This is just another of a million terrible beers pumped out each year to please the people occasionally drinking beer that know absolutely nothing about beer. You’ve completely ruined my favorite beer. Total garbage.

  11. What just happened? I went to bed and Newcastle Brown Ale was amazing! I wake up and it’s terrible!!! Someone help!?!?!!?!!!

  12. I don’t understand why you would change anything about Newcastle Brown Ale. It was such a smooth, great tasting beer. So it doesn’t sell a billion bottles like Bud Light. This decision was made in a board room by a bunch of out of touch rich snobs that probably don’t even drink beer. Not only am I never buying this again, I’m never buying another Heineken product again EVER out of spite!

  13. Drinking my first of the ‘new’ New Castle Brown Ale right now and…..IT IS TERRIBLE!!!! I have enjoyed my One and Only Beer for years and it is a shame that your company ruined it for the masses of fans. You just lost the business of a couple of lifelong fans! So very disappointed…..

  14. Drinking my first of the ‘new’ New Castle Brown Ale right now and…..IT IS TERRIBLE!!!! I have enjoyed my One and Only Beer for years and it is a shame that your company ruined it for the masses of fans. You just lost the business of a couple of lifelong fans! So very disappointed…..

  15. I am very disappointed. Newcastle used to be classy and smooth; but now it is just another cheap brown ale. This new beer should not be called Newcastle. It is a cheap bitter, crappy beer that just happens to have the same name.

  16. This is terrible tastes like longboard. If that’s what I was looking for that’s what I’d by. Guess I’ll go to something elsr

  17. Hard day at work, head to the store for my favorite brew. I noticed a new packaging, but I didn’t think twice about it. I get home crack one open and….omg….no…please no. You ruined the Only beer I ever enjoyed. Please please bring back the original recipe. Or at least honor the orginal and change the name. This is not Newcastle

  18. I have been drinking Newcastle for over 20 years and today I tried the “new” one and it is horrible! The new recipe should NOT be called Newcastle Brown Ale at all! Thanks Heineken for completely ruining my favorite beer! Shame on you!!!!!

  19. This is complete bullshit – I’ve been drinking New Castle Brown Ale for over 20 years now, and this new formula does taste terrible – it tastes like regular shitty beer.

    I was able to buy a 12 pack of the old and new recently – I’m down to my last few of the old.

    After that, I guess I might as well drink Buttwiper.

    Why did they have to fuck it up?

    How long before they switch this back?

  20. Horrible!!!! Why change something that was sooo good. Can you say “New Coke”. Geez, I have to search to find it in my area, and now it tastes like every other IPA. I want my Brown Ale back.

  21. newcastle has been growing in availability and popularity in midwest now it has been changed into a mass produced overly hoppy run of the mill home brew
    by some millennial trying to reinvent the wheel. IF IT AIN’T BROKE DON’T FIX IT DUMB ASS

  22. Nooooooo!!! The old Newcastle was perfect – the “new” Newcastle is too bitter and not evan close in taste. I’m out!

  23. What a stupid move! Fake beer. Has similar bottle name and label but is not Newcastle. No good. looking for another beer. Would not buy another bottle

  24. So disappointed. New recipe is awful, and now just tastes like Lagunitas. Newcastle was my favorite go to beer, but now I’m looking for an alternative. Nay suggestions?

      • I posted my own rage about the new recipe but in regards to your comment, all I can think to recommend you try is beer by Hacker Pschorr. Good luck finding it (it’s around…) but it’s the treat I wish I had to wash down this new stuff 🙁

  25. I normally never bother with leaving comments, why bother I think, they’ll never see this and what is the point?

    I am fulfilling my drop in the bucket, I stopped unpacking groceries to really try this and with every swig, I’m like WTF? No. Just No. Stop this nonsense and bring back the original. I’ve recommended this beer to so many people and now I’ve made my last recommendation. Why would you fix what isn’t broken? How is the ‘soul’ the same at all??

    I am no longer recommending Newcastle and am extremely disappointed. Original recipe will always be my favorite, this new recipe is akin to yuengling now.

  26. heineken you really turned brown gold into a huge smelly turd.

    newcastle was the only thing I drank for the last 25+ years.

    wheres the line to kick the guy who made this decision smack dab in the nuts?

  27. How DARE you call this garbage Newcastle?!? I just dumped out the second half of my first bottle and will be returning the two twelve packs I bought for a refund. FU Jeremy Marshal. FU Lagunitas. FU Heineken. I am really angry that you’ve done this to my favorite beer

  28. I wrote to Heineken…never received a response. They don’t give a crap. They probably wanted to kill off the brand to eliminate any competition with their main brand of skunk water. I spent 30 years enjoying Newcastle at my favorite pizza joints and pubs, and at home on holidays and special events. It was THE BEST. I can’t believe the ONE beer I truly love has to get ruined by this bunch of corporate shit gibbons and hipster craft brew douches. All Newcastle lovers should BOMBARD Lagunitas social media pages with vitriol and rage until this travesty is ended.

    • I wrote to Heineken, to Lagunitas, and to those folks who are now represent Fake Newcastle Brown Ale (FNBA). Heard nothing from Heineken, a feeble response from Lagunitas, and an incredibly stupid response from the FNBA folks that started with “Well, at first folks didn’t like Kale either”! WTFingF?!? These are folks who are totally clueless. Just wish they hadn’t chosen my favorite beer to f**k with.

  29. Terrible new taste. I thought I had gotten a bad batch (since that does happen time to time), but nope, it’s just that bad now. I’m so sad I can’t get my favorite beer anymore.

  30. I wrote to Heineken, to Lagunitas, and to those folks who are now represent Fake Newcastle Brown Ale (FNBA). Heard nothing from Heineken, a feeble response from Lagunitas, and an incredibly stupid response from the FNBA folks that started with “Well, at first folks didn’t like Kale either”! WTFingF?!? These are folks who are totally clueless. Just wish they hadn’t chosen my favorite beer to f**k with.

  31. Too thick and caramely. I have drank Newcastle for years and loved that it was a smooth and light, brown ale. It was my go to beer with meals and didnt weigh you down on Summer days. This new flavor ill treat the same as other craft beers, maybe one here or there but wont stock up on it like I did for the “One and Only”. I’ll be switching to Alaskan Amber now and hoping the original comes back!

  32. New taste is terrible! Seems to me that a chef got someone elses recipe and had to put their own spin on it because thats what they do. Well then change the F-in name and make a new one. Clearly whoever was behind this decision didn’t drink the original. They ruined it! I’m hoping this is a Coke/New Coke/Classic Coke marketing stunt because I honestly cant figure out why they would mess with a proven winner. Bring back the original new castle and trade this new recipe for a horse and shoot it!

  33. I’ve been a dedicated Newcastle drinker for over 20 years and they just ruined a great beer!! Way to go on making a shit beer!!!

  34. I knew that Newcastle had slipped a notch or two when they got bought out by Heineken but now it is not even in the playing field. I had no idea they changed the recipe and tried the new stuff yesterday and was terribly disgusted with this brew. I will now look for a new beer to enjoy. This used to be my favorite beer but never again. I cant return it so I think I will make a YouTube vid of my nasty beer getting shot up in the desert. Just aweful stuff.

    • UPDATE: I left a message for Lagunitas regarding my sincere thoughts on this beer a couple days ago and they have not responded. Also have to say that I had bought a 12 of this and unbenownst to me, my wife also bought a 12 by coincidence. I was excited and had hoped the second one was the “OldCastle” but unfortunately, just another 12 of this garbage. I have tried for two days to drink this but I have noticed that it leaves an awefull bitter aftertaste. Completely different than my one and only.

  35. Just adding my 2 cents with my negative comment. The beer I have loved for DECADES is gone! I knew it with the first sip… This is NOT NBA so change the name. I’m in beer mourning….

  36. I am devastated. Newcastle was my only beer. Only beer I bought. It was a classic English brown ale that I could rely on. The new recipe is a disaster. Of course their sales numbers have dropped. No dah people. There are now only 10 million beers selling across the US. Competition is ridiculous. Think of all the new craft brews that are selling. Every beer that is sold in the US has lost share. But the worst response to that is changing the recipe. That’s just plain stupid. Bad business decision because your core Newcastle lovers are what keeps your sales up. Now you have lost your core customer base. Bad business bad marketing decision. You’ve ruined the secret sauce that made this beer so good. It was unique in the industry and now is a me2 copy cat beer. This will be the demise of Newcastle in the USA.


    When do we hold a funeral for my beloved English brown ale? I give it 1 year before they pull this off the market. Unless they bring back the real Newcastle.

  37. This is not Newcastle. This is some weird IPA. It’s not as creamy as the original. I will be looking for a new favorite. Any suggestions? I can’t see how sales had slumped if everyone that drinks it is complaining. If you follow the recipe it shouldn’t matter where it’s brewed.

    • Heineken ruins everything they touch. All they care about is profit. Quality beer is not a priority. This will eventually fail, and the Newcastle name will be lost. It’s a shame no one at Heineken understands that the original Newcastle is what will succeed. Absolutely no idea what they are doing.

  38. Raised in Manchester, England, I’ve been drinking Newc Brown for more decades than I wanna think about. Just bought my usual three cases (3 bottles a day with a good maduro cigar) at Wine Plus, Laguna Hills, Southern California, my regular booze emporium for the last three years ($24.99 a case). Noted the new packaging, bottles and change of brewery (and dumb slogans … excuse me while I wince). I’m returning the two unopened cases tomorrow. One taste and I’m spluttering, cursing and mad as hell. First mouthful is bitter, thin, astringent. The aftertaste is akin to the home-brewed medicine my crazy Aunt Ethel used to cook up when I was a kid. It was an antidote for what she called “the dire rear.” (My dad used to pour it down the sink.) Heineken (which I dumped years ago) and Lagunitas (IPAs make me puke), congratulations – you fouled up a product that’s been around and popular since 1927. Read my lips: UP YOURS!

  39. Newcastle used to be one of the few beers that jacked up my sinuses but now that they’ve switch I’m have the same problems as every other beer.

    The taste is garbage as well. Not sure what they changed but they need to go back. PLEASE!!!!!

  40. Like pretty much everyone else that made a comment I am absolutely pissed off! This was by far my favorite beer and I have been drinking it for 20 years plus. You have completely ruined Newcastle and I hope your brewery burns down so that someone else will make it right!
    By the way all your other beer sucks and I have never liked any of them!
    Luckily I still have Mississippi Mud and Arrogant Bastard who unlike you knows how to brew a legit beer!!!!

  41. What have you done to my beer!!! The new Newcastle is terrible.
    I read through the comments and it appears there is no one who likes it.

  42. This new beer tastes like crap…. Never buying newcastle ever again…. I’d rather drink bud lite than drink this generic tasting garbage… Bummer! I’m sure it won’t matter for Heineken, they probably did the math… this will cut costs and they will turn a higher profit in the end… typical these days…

  43. The new Newcastle sucks nothing like the old stuff just bought 68 cases from total beverage at 11.99 a case get it while it lasts R.I.P new castle

  44. Tastes like CRAP !!! and that’s being nice. I’ll never buy another bottle unless it goes back to the original brew.
    Jeremy Marshal should be ashamed of himself. He’s a better brew master than that.

  45. My long time favorite beer changed their label. I really did not like the new label but I don’t drink the label so what ever. Than I drank one…….WHAT THE HELL IS THIS!
    Just a week ago I was drinking a REAL Newcastle and for some reason this six pack tasted particularly awesome! I could not commenting on how good it tasted. I did not realize that it would be the last Newcastle’s I would ever drink.
    I also really loved to get it in the mini keg when available and have it on draft. That’s really the only beer I wanted to drink.
    Very Disappointed.

  46. I am so disappointed in the new taste AND the new bottle. I have been exclusively drinking New Castle for 20+ years and I will now have to change brands. You guys messed up big time

  47. I’ve been drinking NewCastle Brown Ale for 30+ years. What you have done is absolutley ruin a wonderful recipe. If you give one damn about sales you’ll fix this. As with all the other commentors, I’m moving on from this. You won’t another from me! Fools!

  48. I had no idea! Bought my monthly 12 pack quaffed 1 – little weird. Could not finish the second and poured on the ground. Copper and grapefruit, are you flippin’ kidding me! I was out doing an event and the venue carried Ellie’s Brown Ale | Avery Brewing Co.. I tried it, yummy but lacked the traditional copper the Nukie Brown has, or had. I don’t know if I can find it easily but I’ll buy it.

    The american beer market is a hyper-hipster fad fest at this point. Sour beer is a thing that only overly self satisfied ignorant folk drink due to boredom. “Hey look at me, I’m drinking an almost impossible to drink beer that’s turning my mouth inside out at a beer festival! I’m telling everyone I like it and I posted to Instagram! I’m so hip and cool! Wheres my water bottle?”

  49. This new recipe SUCKS!!!!!!!!!!!
    Turn it back!!!. You have ruined the best beer. I will never purchase this bottle of piss water.
    I have touted and recommended the Newcastle beer for 20+ years as the best pure brown ale with a smooth flavor that coats your taste buds with no crappy after taste that the other American beers have.
    I will now turn my back on my favorite beer ever. Why? Because it is not the Newcastle Beer it SHOULD be.
    Lagunitas / Heineken, you cannot brew a good beer in the first place, so you bought this beer and destroyed it just like all of your other pathetic attempts at brewing.
    BAD DECISION. You will lose all sales and profits in this “New Coke” blunder.

  50. just wish I had read this before buying 4 cases…too bitter and just is not my old New Castle Ale…I’m gone!

  51. I’m truly stunned by this news. I’ve been drinking the new recipe and it is disappointing. The old recipe did not leave an after taste. This recipe is nowhere near as smooth as it used to be. What is going on with the new label?! It is plain ugly compared to the old one. I told my wife tonight I will be looking for another beer to enjoy. Sad day indeed.

  52. This is one of the dumbest decisions I can imagine. There are a thousand of these shitty hoppy beers floating around. Why would you take the one old reliable good classic brown ales and turn it in to one of those trending over hoppy swill beers? If I am in the mood for a hoppy fizz it won’t be yours. Bring back the Brown Ale!!!!!

    Fire whoever thought of this and respect your clients. This is a slap in the face.

    You have a good brand for a reason. I don’t drink Newcaslte because of the fuckin name!!! Because of the taste.

  53. I agree with every one who posted above me. This new formula sucks and I will not buy one more drop of it.

    Change it back to the original!!!!!!

    Did you not learn from Coke? Don’t change your fomula.

  54. Just had my first “new” Newcastle. It will be my last. Newcastle had been my favorite beer for over 20 years. Heinken and Lagunitas have destroyed it. I will make it a point to never buy any of your products. Idiots!

  55. OMG. What have they done to my beer!!!! I bought the beer thinking the only thing that was changed what’s the label which I did not like. I tasted the New Castle which is my all time favorite beer and immediately notice the taste was different. It like drinking Budweiser natural lights garbage total garbage bring back the original I will not buy another Newcastle ever again

  56. This beer sucks. Long time drinker of Newcastle is going to find something else to drink. I wii pour the rest to the chickens.

  57. And to add insult to injury, grocery stores are still selling this nasty Newcastle knock off under a premium ‘Import’ price.

    F_>k this nasty tasting swill.


    Some one seriously needs their asses kicked for this.

  58. How can this be called Newcastle?! This is a new beer all together! Why ruin a Great tasting beer that millions of us enjoy?! Please bring back the original recipe as there is no other beer like it in the world!

  59. Thanks for ruining my favorite beer.
    I noticed it tasted different and thought I got a bad batch. After the 2nd purchase I realized it wasn’t only the bottle that changed, the brewery and flavor had changed.
    I jumped online to see what was going on and realized they completely 5#17 the bed.
    I haven’t seen one positive review.
    Who the hell decided it was a good idea to change the flavor of a classic beer?
    Brew that swill under a different name and give us back our delicious beer.
    Hopefully I can still buy the original recipe online and the Lagunitas Brewery here in Petaluma CA burns to the ground
    Weak af

  60. To answer the question in this article’s title (“How’s It Taste?”), in a word: ruined. I loved Newcastle. It was smooth enough when I wanted something light and had flavor and body when I wanted something more than a lager. In short, it was a great beer for any occasion and Lagunitas ruined it by turning it into yet another crappy overly hopped quasi IPA. Unless they go back to the old recipe, I’ve had my last Newcastle. You suck, Lagunitas.

  61. I was in my spirits store today picking up the last six pack of real Newcastle and noticed they had singles of this NewCRAPle on sale for $1.49 so I bought another one to give it another chance. Good God this stuff is awful. Just flavorless bitter water with absolutely no body, taste, or texture.

    I was a NBA fan, but always open minded and willing to find and appreciate new quality brew. This stuff is absolute toilet water. I poured it down the drain as I did with the first one I tried. My hatred for Lagunitas is even greater than it was a month ago.

  62. I was thrilled to find the list on this page of all the people that HATE the new Newcastle Brown Ale. At first I thought that it was just me. I fell in love with NBA about 30 years ago and am mortified at the new taste. I shall never buy another unless I see a new marketing campaign indicating that they have gone back to the old recipe. Note to Lagunitas: Please, please, please go back to the old recipe. I am now in a (rather expensive) search for a replacement. If anyone has found a good alternative, I would love to see it here.

    • I’m drinking ROGUE Hazelnut Brown Nectar – I’ve poured this into a New Castle glass that I have, and it looks just like the real thing!

      It also taste fine – I can drink this….

  63. Why would they change “Newcastle” ?
    Newcastle is Newcastle. There are thousands of other beers if you want another flavor. I so zero benefit to hanging the flavor of a well established, well liked brand. Just make a new brand if you want.
    See “new coke”
    Incredibly bad idea. Extremely disappointed customer.

  64. Why would they change “Newcastle” ?
    Newcastle is Newcastle. There are thousands of other beers if you want another flavor. I see zero benefit to changing the flavor of a well established, well liked brand. Just make a new brand if you want.
    See “new coke”
    Incredibly bad idea. Extremely disappointed customer.

  65. I replied after the first comment to add my disgust with the decision to change an otherwise perfect beer. I then continued on through all the comments above. I know that our comments are often disregarded and dumped into the waste basket. I also know that large companies do not care about our thoughts about their products as long as the money flows. I beg every person who was so open in your remarks about the repulsive change to our favorite beer to let your money do your talking. Do not buy this crap. Do not buy beer produced by the makers pf this crap. Only when the bottom live changes will the producers realize and pay attention to their once faithful customers. When you find a good beer that compares to the old BCA, please let me know.

  66. Sad really. The new one sucks. The one and only was sweet and I lived off it. Just because you put more hops in doesn’t make it better just bitter. Who is running things over there, Al Bundy? Just sad really.

  67. I totally agree with EVERY bad comment of this Newcastle Brown Crap….
    Did we need another IPA.?? Really!!
    I will partake no more, damn I’ll miss it.

    If someone does find something similar to the “Real/Original” Newcastle Brown Ale?
    Please post..

  68. What happened to ‘if it ain’t broke, don’t fix it’? There are literally thousands of IPA’s on the market. Why ‘break’ Newcastle Brown to add another?

    So disappointed to have to say I’m done with Newcastle Brown. My favorite beer for so many years!

    In my opinion, a huge fail in market research….

    I’ll pray for Devine intervention and a return to the original recipe.

  69. You ruined my favorite beer, never buying your crap again!! Just make a new beer you idiots, don’t take away one, smh. What kind of idiot factory are you guys running over there?

  70. You ABSOLUTELY SUCK!!!! Why in the hell did you change Newcastle you piece of shit, donkey sucking wads of asshole meat!!! You Suck FOREVER!!! HEY NEWCASTLE! COME GET THIS SHIT OUT OF MY REFRIDGERATOR!!!

  71. I have been drinking Newcastle Ale for more than 19 years and am DISGUSTED by the change. I will NEVER buy this horrible denigration of what was once a magnificent beer.

  72. I have been buying every old Newcastle packs I can find. The new recipe taste just like Budweiser.
    #bring Newcastle back

  73. Why in the world would you take a genuinely great beer with a long standing mark of quality and allow someone to substitute this rank, frankly disgusting backwash ? And charge the same price as if were an imported beer? It tastes nothing like Newcastle. In fact, it tastes like that Saranac swill people swooned over 25 years ago. This is sad, sub par and patently ridiculous. Change it back

  74. I went to my local pub and ordered a Newcastle. My bartender brought me a bottle, and not having heard about the change, I told her I ordered a Newcastle. She said it is! Oh, they changed the bottle, ok. I took a sip and thought it was an IPA. I don’t drink IPA because I don’t care fore the hoppy flavor. It tastes bitter to me. Now I can no longer enjoy Newcastle. I will have to find another brown ale that someone didn’t feel the need to “fix”. This sucks!

  75. WHY???!!! If a beer tastes great for as long as New Castle, why do you you think you can make it better?! My favorite beer now sucks. Bring back the original.

  76. I’ve been drinking New Castle Brown Ale
    Since 1987. Just purchased a 12 pack thinking new look only … big surprise. It’s terrible. Ruined a great beer. Will be the last I purchase unless it’s changed back.

  77. By the look of these comments, New Castle will be a thing of the past! This is definitely not what we have all enjoyed for many years. It has a very bitter after taste like an IPA. Heineken has surely screwed up this time! We have been drinking and buying New Castle since 1987, not anymore!

  78. Your new Newcastle is really disappointing. Why change perfection? There are plenty of great ales on the store shelves which will see an increase in sales because we will Not be buying Newcastle again. Who ever thought up changing the recipe must have their head in the sand. Thanks real Newcastle for 20 great years of great ale.


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