Puerto de Indias has announced the U.S. debut of its Strawberry Gin from Seville, Spain.
It’s initially available in New York, Florida and Illinois.
Puerto de Indias Strawberry Gin is a blend of citrus and juniper gin with fresh distilled strawberries. The result is a gin with a fresh and subtle taste of strawberry, the company says, plus a pink color.
“Our Puerto de Indias Strawberry Gin is the first and best-selling strawberry gin in the world,” says Jose Sedano, international development director for Puerto de Indias. “Beginning with our launch in Spain five years ago, Puerto de Indias Strawberry Gin has enjoyed instant success among consumers with each successive market we open and is credited with giving birth to a completely new category of rosé gins.”
Puerto de Indias Strawberry Gin is produced at the Los Alcores de Carmona Distillery located just outside Seville. The distillery was founded in 1880. Brothers Jose Antonio and Francisco Rodriguez Fernandez purchased the historic distillery to restore and preserve it. The brothers began distilling aniseed, fruit and herbal liqueurs, and soon shifted their sights to gin.
The name Puerto de Indias honors the 16th century when the Americas were discovered and Seville, known as Puerto de Indias, was a main port for trade with the New World. The bottle shape and medallion are inspired by the “Torre del Oro” (The Gold Tower), one of Seville’s most iconic monuments.
To support the launch, Puerto de Indias has established a team of state managers who will oversee local programming, sampling and merchandising. In addition, PR and advertising efforts will help build trade and consumer awareness and support launch activities in these markets, the company says.
Puerto de Indias Strawberry Gin is available in a 750-ml. bottle and retails for a suggested price of $26.99.