Minor Case Straight Rye Whiskey Refreshes Bottle Design

Minor Case Straight Rye Whiskey has a new look.

The new bottle features white paint over the embossments, making the font and design more prominent, the company says, while adding to the vintage and craft look of the bottle.

“The new look is reminiscent of the porcelain painted ‘bar back’ bottles that were popular with so many brands in the late 1800’s,” says Steve Beam, president and head distiller at Limestone Branch Distillery, whose portfolio also includes the Yellowstone bourbons. “This was the time when my great-grandfather, Minor Case Beam, was in his distilling heyday – this new look is a nod to his legacy.”

Minor Case Straight Rye Whiskey, launched in 2017, features straight rye whiskey with a sherry cask finish and is bottled at 90 proof. It’s aged two years, and available in 750-ml. bottles and aged two years.

The whiskey is offered nationwide for the suggested retail price of $42.99. The new bottle packaging is also available for sale at Limestone Branch Distillery.



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