Effen Vodka has announced the launch of its newest flavors: Rosé, and Yuzu Citrus.
Effen Rosé Vodka, 75 proof, has fruity, floral and honey notes, the company says, with a taste that brings hints of fruit with touches of honey and vanilla.
Effen Yuzu Citrus Vodka has a nose of citrus, with floral black notes, before a palate of slight sweetness with herbal and fruity tones balanced with grapefruit zest. It’s 75 proof, with a finish of a touch of sweet citrus.
“Everything about Effen Vodka is different, from its distillation and bottle design to its smooth, clean taste, and we’re committed to providing unparalleled quality to our consumers,” says Clement Reid, marketing director at Beam Suntory. “Both Effen Rosé and Effen Yuzu Citrus will bring dynamic taste profiles into the vodka category, from Yuzu’s Japanese-inspired roots to Rosé’s innovative spin on traditional rosé wine. We’re excited to bring these new offerings to vodka lovers everywhere.”
Effen Rosé and Yuzu Citrus are made with 100% wheat from Northern France, with no added sugar or artificial flavors. Both expressions are filtrated and distilled in Northern Holland. Each has a suggested retail price of $21.99 per 750-ml.