Smirnoff this week unveiled its new Smirnoff Zero Sugar Infusions.
Each made with zero sugar, this lineup of flavored vodkas includes three variants: Cucumber & Lime, Watermelon & Mint and Strawberry & Rose
To support the launch of Smirnoff Zero Sugar Infusions, the company is working with longtime brand partner, actor and producer Ted Danson, along with Saturday Night Live cast member Cecily Strong, to create several TV spots. These ads depict the pair with Smirnoff Zero Sugar Infusions cocktails in-hand, “oohing” and “ahhing” over each of the three new flavor variants. The films are available to view on YouTube and will air on national television starting in June.
“Now more than ever, consumers are demanding lower sugar options that are still delicious,” says Jay Sethi, VP, Smirnoff, Diageo North America. “With the launch of new Smirnoff Zero Sugar Infusions, we are proud to embrace the zero sugar trend in order to grow the category and give everyone 21+ an accessible way to enjoy a zero sugar spirit.”
The new Smirnoff Zero Sugar Infusions are 60 proof, gluten free and made without artificial flavors or colors. They retail for a suggested price of $11.99 per 750-ml. bottle each.