Love it or hate it, the Aperol Spritz is shaping up to be the drink of summer 2019, at least according to Yelp reviews. Yelp’s data science team dove into the search and review data to understand which cocktails consumers will be enjoying this summer.
They looked at reviews in the restaurant and nightlife categories mentioning dozens of drinks and flavors to calculate a monthly rate of change and determine which summer drinks Yelpers sip on each year. What did they find?
According to Yelp’s report, Aperol Spritz mentions have increased 94% compared to 2018; the orange apéritif is particularly popular along the Northeast corridor, with mention rates well above average in Boston, New York and Washington, D.C. Other trending beverages this year include spiked seltzer, Palomas and Negronis.
What’s on the wane? The rosé trend peaked in 2018, though frosé is still the summer favorite: It’s mentioned 117% more often in the summer than the rest of the year. Frosé and rosé remain hot in the South, especially in cities such as Tampa Bay, Nashville and New Orleans.
The Mojito has been declining for a decade among Yelp reviewers, and the Moscow Mule reached its peak in 2015. But Mules are still popular in Seattle, St. Paul and the Southwest.
Melissa Dowling is editor of our on-premise sister publication, Cheers magazine. Reach her at email@example.com. Read her recent piece Craft Beer/Chinese Food Pairing Ideas.