The vertically integrated hemp and CBD-product manufacturer Natural Hemp Company has introduce its first brand, Day One CBD Sparkling Water.
The flavored sparkling water is available for purchase at a variety of retail locations nationwide and via dayonecbd.com.
CBD is non-intoxicating and is legal throughout the U.S. CBD is a hemp-based extract adaptogen with a number of potential health benefits, including increased energy levels, pain relief, improved focus and anxiety relief. “While CBD is effective in inhalable and edible forms, CBD-infused water is much easier for the body to absorb, making for a more effective, hydrating, and faster-acting experience,” the company says.
Day One is expected to be sold nationwide in select 7-Elevens, Natural Foods stores and big-box retailers. Day One currently offers its sparkling CBD water in lemon and will introduce additional flavors later this year. Day One will be supported in the market by an integrated 360-media and marketing campaign, including social media marketing, event sponsorships, brand collaborations and pop-up shops.
“Day One is a perfectly balanced sparkling water that is infused with 20mg of Broad-Spectrum CBD with a splash of lemon fruit juice,” says Chris Clifford, CEO of Natural Hemp Company, the parent company of Day One. “We only use all-natural ingredients and our waters have zero calories, zero carbs, and no added sweeteners. Day One is an extremely dynamic beverage that you can enjoy anytime, whether you are living your best life or recovering from it.”