Hooters Launching Spirits Line

Casual dining chain Hooters is gearing up to introduce its own brand of beverage alcohol products.

Hooters Spirits, which includes a vodka, gin, rum, tequila, American and cinnamon whiskey, will be available at Hooters restaurants and select retailers around the country this fall.

Private-label beverage company United Spirits developed the line in partnership with Hooters. The lineup includes a six-times distilled, gluten-free, corn-based organic vodka; a gin made with natural botanicals and juniper berries; a two-year-aged American whiskey; and Hooters Heat Cinnamon Whiskey, which combines American whiskey with natural cinnamon and a touch of heat, the company says.

Hooters will offer two rums: a dark rum that’s aged in barrels and made with Caribbean blackstrap sugar cane molasses, and a light rum that mixes well in tropical cocktails or soft drinks, the company says.

The restaurant brand has also developed Silver and Gold tequila expressions.

The chain, founded in 1983 as an early “breastaurant” concept known for its wings and its scantily clad waitresses, says it plans to incorporate Hooters Spirits into a selection of signature drinks.

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