Campari Group has announced the nationwide launch of the Italian vermouth, 1757 Vermouth di Torino G.I., from Casa Cinzano.
Available in Rosso and Extra Dry variants, this vermouth was created by Bruno Malavasi, Campari Group Italian Icons Herbalist and Master Blender, and inspired by the legacy of the original Cinzano Brothers.
The liquid of 1757 Vermouth di Torino is evocative of the Cinzano Brothers’ Bottega shop in Torino, the company says, where they experimented to create the original Cinzano Vermouth in the late 1700’s.
Created in Piedmont according to quality regulations that qualify the vermouth for its signature G.I. (Geographical Indication) Vermouth di Torino quality classification, 1757 Vermouth di Torino’s Italian base wine is infused with a blend of aromatics and the ingredient Artemisia (wormwood) from Piedmont.
“With this latest addition to the Cinzano Vermouth portfolio, we started by thinking about the kind of sensorial experience we wanted the liquid to deliver in color, textures, scents and flavors,” says Malavasi. “It allowed me to really delve into Cinzano’s history in alchemy, as well as my own knowledge and creativity, and, of course, the glue that keeps them together — passion. Cinzano has an incredible history, dating back more than two and a half centuries, and studying the notes and recipes of the Cinzano Brothers in order to inspire this new recipe, and preserve the prowess of the brand, has been a privilege.”
The Rosso delivers a sweet, fragrant and full taste profile, the company says, ideal for cocktails such as the Negroni, Americano and the Milano-Torino. On the palate, dried fig opens to spices and wood, before a long bittersweet finish.
The Extra Dry vermouth offers a more Mediterranean herbal and floral bouquet that accompanies a long, pleasantly bitter finish. In mixology, the Extra Dry complements gins and vodkas in Martini cocktails, and, naturally, the Old Pal.
Each bottle of 1757 Vermouth di Torino has been individually numbered.
