Moët & Chandon has announced the launch of its new annual program, Nectar of the Culture, in partnership with cultural photographer, Jonathan Mannion.
The debut collaboration showcases the new brand program, which “celebrates the people, places and moments that push culture forward,” the company explains.
Mannion, a documenter of the “Golden Era” of Hip-Hop, will work with Moët & Chandon to “highlight a new era of pioneers who are changing the game today and shaping culture to impact a new generation,” which Mannion and Moët have dubbed the “Rose Gold Era.”
To celebrate, the brand is releasing a limited-edition, custom-designed bottle of Moët & Chandon Nectar Impérial Rosé.
Moët & Chandon Nectar Impérial Rosé is a demi-sec champagne with a fruity palate. The new limited-edition bottle is designed to reflect the Rose-Gold Era by transforming Moët & Chandon Nectar Impérial Rosé into a fully rose gold bottle. The bottle is available at select retail locations nationwide and can be found online at Clos19.com for a suggested retail price of $59.99 per 750-ml. bottle.
To capture the Nectar of the Culture, Moët & Chandon and Mannion will collaborate in key cities across the U.S including New York, Atlanta, Miami, Los Angeles and Chicago – leading with New York’s pioneer, Queens-born fashion-designer LaQuan Smith. Mannion will highlight Smith’s and others’ impacts within the Rose Gold Era by documenting their legacy with new portraits, and Moët & Chandon will host events in their honor.