The trendy wine brand 90+ Cellars and Life is Good, the positive lifestyle and apparel brand, have launched a new collaboration wine line.
Produced in California, the first two wines in the Life is Good by 90+ Cellars series will be Unplug Pinot Noir, and Today is the Day Chardonnay.
Ten percent of the net profits from Life is Good by 90+ Cellars will go torwards the Life is Good Kids Foundation, which helps kids heal from the effects of poverty, violence and illness.
The Life is Good by 90+ Cellars wines will be available for $14.99 each at select wine retailers where 90+ Cellars wines are sold this fall and holiday season.
The second collection of seasonal wines will be released in the spring of 2020.
“Wine is about slowing down and enjoying life,” says Terry Lozoff, VP of marketing at 90+ Cellars. “I can’t think of a brand better suited to be on the front of a wine label than Life is Good. As is the case with all 90+ Cellars wines, these seasonal limited-edition wines come from a highly acclaimed winery and are true crowd-pleasers.”