Truly Hard Seltzer today announced the launch of Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice.
Hitting shelves now, four styles of Truly Lemonade are available nationwide in a 12-can variety pack: Original Lemonade, Black Cherry Lemonade, Mango Lemonade and Strawberry Lemonade.
In addition to the pack, Truly Original Lemonade is also available in 16-oz. and 24-oz. single-serve cans, with prices varying by market.
Like the rest of the Truly lineup, Truly Lemonade has 1 gram of sugar and 100 calories.
This latest launch comes on the heels of the release of Truly’s newly optimized recipe, the company says, meant to deliver “crisper and more refreshing flavors,” while revamping all 13 flavors.
“We took the feedback from drinkers and created Truly Lemonade for those looking for more flavor than traditional hard seltzer yet not willing to compromise on calories, carbs or sugar,” says Casey O’Neill, senior manager of product development at The Boston Beer Company. “It really is the best of both worlds and brings together flavor and refreshment in a way that nothing else in the category does right now. Drinkers will have to taste it to believe it, but we’re confident they’ll love Truly Lemonade as much as we do.”
Truly recently partnered with 12 artists to design boxes inspired by each of the revamped Truly flavors. The Truly Flavor Drop x Artist collaboration will continue with Truly Lemonade as the campaign rolls out over February and March.
In September, Truly was named as the official hard seltzer of the NHL.