The Rock and Dany Garcia Obtain Distribution for Tequila Brand

Siete Bucks Spirits, led by Founder and Chairman Dwayne “The Rock” Johnson and Co-Founder Dany Garcia, today announce a strategic alliance and partnership to distribute Teremana Tequila globally with the Mast-Jägermeister organization.

Distribution begins in March.

“Our entire team, including Garcia and industry vets and co-founders Jenna Fagnan and Ken Austin, are excited to partner with Mast-Jägermeister SE to distribute Teremana,” says Johnson. “Just like us, they are a family business and share the same set of principles which are rooted in family values, hard work, craftsmanship and the importance of the people — both the consumers and those who bring our product to life.”

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“I look forward to shaking hands and speaking with many of our distributors and customers and I’m honored to share Teremana with the world in March,” he adds.

Teremana is a highlands tequila crafted in a town in Jalisco, Mexico. The suggested retail price is around $29.99 for the 750-ml. blanco, and $32.99 for the 750-ml. reposado.

“Teremana Tequila represents a striking and unique opportunity in the globally rising tequila market, especially given its truly authentic craftsmanship with a wonderful family in Jalisco, Mexico and its uncompromising quality,” says Michael Volke, global CEO and chairman of the executive board at Mast-Jägermeister SE. “As their global distribution partner, we will provide high-impact sales and distribution support and strategic advice on how to best enter and succeed in markets based on our long-standing experience. This is a fantastic opportunity to work hand-in-hand to build Teremana Tequila in the most meaningful way.”

Teremana will launch with three sizes: 375-ml., 750-ml. and 1-L.  Further details on the brand will be shared closer to the March launch.  

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