Customers who purchase full barrels from Old Forester will now have more options.
The brand announced today an expansion of its single barrel program to include both 100 proof and unfiltered barrel strength whiskeys.
“Since our founding 150 years ago, we’ve always listened to our customers and looked for ways to innovate to meet their tastes,” explains Jackie Zykan, Old Forrester master distiller. “Proof and filtration are both really important factors in the final flavor and complexity of a whisky, and we wanted to be able to share how special some of these barrels are when the product inside is tasted in raw form.”
Barrels that produce 100 proof bourbon will yield approximately 200 bottles at a suggested retail price of $49.99 per 750-ml.
Depending on the proof, barrel strength bottles will yield approximately 160 bottles at a suggested retail price of $79.99 per 750-ml. bottle.
With this change, Old Forester’s 90 Proof Single Barrel offering will be eliminated.
“What I love about our Single Barrel program is the chance it gives me and the brand to connect with our fans one-on-one, creating a bespoke product that’s unique to their personal flavor profile,” says Zykan. “And with these updates, we have even more options to help our fans find their perfect fit.”
Currently there are no plans to move Old Forester’s Single Barrel program away from private “By the Barrel” purchases. Customers who are interested in purchasing a Single Barrel product can purchase a bottle from Old Forster Distilling Co., or from retailers who have hand-selected their own private barrels.
Kyle Swartz is editor of Beverage Dynamics magazine. Reach him at email@example.com or on Twitter @kswartzz. Read his recent piece, Does Terroir Matter in Whiskey?