Pabst Brewing Unveils First Craft Beer, Seabird IPA

As more macro beer brands expand their portfolios in the age of craft, Pabst Brewing Company has announced the release of Seabird IPA.

Made in the style of craft beer, Seabird is a session IPA, 4.5% ABV and 45 IBUs, with Magnum, Citra, Cascade and Mosaic hops. It comes in four-packs of 16-oz. cans that, for now, are available only in Wisconsin and greater Chicago.

The beer’s name derives from Captain Fredrick Pabst’s last steamship. “The Seabird” grounded in 1863 during a storm. Shaken from the experience, Captain Pabst gave up a seamen’s life and took up brewing, the company says.


“We’re lucky enough to be the stewards of so many great, classic American trademarks. But none of those marks really highlight the person or the people that founded the original brands,” says Matt Bruhn, Pabst general manager. “We thought creating something new, based on someone who played such an integral part in pioneering brewing in this country, was a really romantic and deserving story that consumers would be interested in hearing.”

As part of this product launch, the Pabst taproom in Milwaukee will reopen in March as the newly renamed Captain Pabst’s Pilot House. It will focus on craft beer styles, including the company’s new Captain Pabst Signature Series beer line. The Pilot House will also include spirits production.



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