Recognizing the Best in Alcohol Marketing

Our 35^th annual Advertising & Promotion Awards celebrate the best design and execution of branded content in the beverage alcohol industry. These are the marketing efforts that most effectively and creatively earned the attention of consumers, distributors and trade members during the last year.

The entries were judged by editorial staff from Beverage Dynamics and Cheers magazines, selecting the most-impressive campaigns. Winners in 2019 included beer, wine and spirit brands with successful digital, physical and event marketing campaigns.

If you’re a marketing or advertising agency in the beverage alcohol industry and you don’t see your brands represented, check out the March/April 2020 issue of Beverage Dynamics for details on how to enter next year’s competition. To everyone who entered in 2019, we salute your creativity and thank you for participating in the Advertising & Promotion Awards.

And be sure to check out which marketing campaigns we awarded last year.

Overall Winners – Best Cross-Category Campaign

(Minimum 5 categories)

First Place

Brand: Coopers’ Craft                                       
Company: Brown-Forman                              
Brand Manager: Lindsay Engle 
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Art Director: Carolyn Moses                         
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager)

Second Place

Brand: Canadian Mist                     
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: James L Reid                
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Third Place

Brand: Finlandia Vodka                                   
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Art Director: Janet Martin                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager)

Branded Wearable

First Place

Brand: Finlandia Vodka                                   
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham
Agency: PriceWeber                        
Creative Director: Janet Martin                
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Case Card

First Place

Brand: Korbel California Champagne    
Company: Brown-Forman                              
Brand Manager: Todd Kennedy
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Art Director: Maddie Pierce                         
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Second Place

Brand: Canadian Mist                     
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                                          
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Third Place

Brand: Coopers’ Craft   
Company: Brown-Forman            
Brand Manager: Lindsay Engle
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Art Director: Carolyn Moses                         
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager)

Consumer Print Ad

First Place

Brand: Auspicion                                
Company: Opici Wines                   
Marketing Director: Amanda Panicali
Brand Manager: Michael Bruntz Jr           
Creative Director: Regan Kinon

Second Place

Brand: Dulce Vida Tequila                             
Company: Milestone Brands                       
Marketing Director: Adam Kost                 
Agency: Pixel Peach                         
Creative Director: Gary Dorsey                  

Third Place

Brand: Korbel California Champagne                      
Company: Brown-Forman                              
Brand Manager: Todd Kennedy                  
Agency: PriceWeber                                          
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Other: Robert Trinkle (Acct Director)

Digital Cross-Promotional Campaign

First Place

Brand: Finlandia Vodka                                   
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: Janet Martin                
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Second Place

Brand: Canadian Mist                     
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: James L Reid                
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Third Place

Brand: Canadian Mist                     
Company: Brown-Forman                                                
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: James L Reid                
Copywriter: Marc Linquist                             
Art Director: Janet Martin                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Digital Game, Contest Or Sweepstakes

First Place

Brand: Early Times Kentucky Whisky                        
Company: Brown-Forman            
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Festival or Concert Sponsorship

First Place

Brand: BuzzBallz Cocktails                             
Company: BuzzBallz                          
Marketing Director: Yashika Maru           
Brand Manager: Mychal Diaz     
Creative Director: Dwight Reed                                   
Other: Merrilee Kick (CEO); Tracy Frisbie (VP of Marketing)

Holiday or Special Ad

First Place

Brand: Korbel California Champagne                      
Company: Brown-Forman                              
Brand Manager: Todd Kennedy                  
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Other: Robert Trinkle (Acct Director)

Second Place

Brand: Coopers’ Craft                                       
Company: Brown-Forman                              
Brand Manager: Lindsay Engle 
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Other: Robert Trinkle (Acct Director)

Interactive Social Media Campaign

First Place

Brand: Canadian Mist                     
Company: Brown-Forman            
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: James L Reid                
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Second Place

Brand: Early Times Kentucky Whisky                        
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: Clint Martin                  
Other: Kristen Ungru (Acct Director); Katrina Gallagher (PR and Social Media Director)

Third Place

Brand: Canadian Mist                     
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham
Agency: PriceWeber                        
Creative Director: James L Reid                
Copywriter: Marc Linquist                             
Art Director: Janet Martin                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Multi-Case Floor Display

First Place

Brand: Ruffino Prosecco                                  
Company: Constellation Brands                                                   
Agency: Doe Anderson                   
Creative Director: David Vawter               
Copywriter: Natalie Weis            
Art Director: Tim Ofcacek                               

New Product Packaging

First Place

Brand: Meletti 
Company: Opici Wines                   
Marketing Director: Amanda Panicali   
Brand Manager: Joe Landolfi     
Creative Director: Regan Kinon                 

Second Place

Brand: BuzzTallz Classic Wine Cocktails                 
Company: BuzzBallz                          
Marketing Director: Tia Wines                                     
Creative Director: Dwight Reed                 
Art Director: Mychal Diaz                               
Other: Merrilee Kick (CEO); Tracy Frisbie (VP of Marketing)

Third Place

Brand: Jagermeister                        
Company: Mast-Jagermeister US                               
Marketing Director: Charles Littlefield

Off-Premise Education

First Place

Brand: Korbel California Champagne                      
Company: Brown-Forman                              
Brand Manager: Todd Kennedy                  
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist           
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Off-Premise Signage

First Place

Brand: Korbel California Champagne                      
Company: Brown-Forman                              
Brand Manager: Todd Kennedy                  
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Art Director: Maddie Pierce                         
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)       

Second Place

Brand: Canadian Mist                     
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Third Place

Brand: Korbel California Champagne                      
Company: Brown-Forman                              
Brand Manager: Todd Kennedy                  
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Art Director: Rachel Free                                
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

On-Premise Education

First Place

Brand: Coopers’ Craft                     
Company: Brown-Forman                              
Brand Manager: Lindsay Engle 
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Art Director: Carolyn Moses       
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Second Place

Brand: Canadian Mist   
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: JC Thorpe                                          
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

On-Premise Signage

First Place

Brand: Finlandia Vodka                                   
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Other Premium Item

First Place

Brand: Coopers’ Craft                     
Company: Brown-Forman                              
Brand Manager: Lindsay Engle 
Agency: PriceWeber      
Creative Director: Clint Martin                  
Other: Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager)

Outdoor or Transit Ad

First Place

Brand: Dulce Vida Tequila                             
Company: Milestone Brands                       
Marketing Director: Adam Kost                 
Agency: Pixel Peach                         
Creative Director: Gary Dorsey

Second Place

Brand: Finlandia Vodka                                   
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Art Director: Janet Martin                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)         

Third Place

Brand: Coopers’ Craft                     
Company: Brown-Forman                              
Brand Manager: Lindsay Engle 
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Other: Robert Trinkle (Acct Director)

Poster

First Place

Brand: Early Times Kentucky Whisky                        
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager)

Second Place

Brand: Canadian Mist                     
Company: Brown-Forman            
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager); Shelby Stickler (Photographer)

Third Place

Brand: Finlandia Vodka                                   
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager)

PR Single Event

First Place

Brand: Meletti 
Company: Opici Wines                   
Marketing Director: Amanda Panicali   
Brand Manager: Joe Landolfi     
Creative Director: Regan Kinon                 

Recipe Book

First Place

Brand: Coopers’ Craft   
Company: Brown-Forman                              
Brand Manager: Lindsay Engle 
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager); Shelby Stickler (Photographer)

Redesigned Label Or Packaging

First Place

Brand: Shakespeare Stout                             
Company: Rogue Ales & Spirits                  
Marketing Director: Bliss Dake
Brand Manager: Joe C Jackson 
Creative Director: Hagen Moore
Copywriter: Hagen Moore           
Art Director: Hagen Moore                            

Sales Brochure Or Sell Sheet

First Place

Brand: Coopers’ Craft                     
Company: Brown-Forman            
Brand Manager: Lindsay Engle 
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Manager); Laurabeth Schmidt (Purchasing Manager)

Shelf Talker

First Place

Brand: Korbel California Champagne                      
Company: Brown-Forman                              
Brand Manager: Todd Kennedy                  
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Art Director: Carolyn Moses                         
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)         

Second Place

Brand: Korbel California Champagne                      
Company: Brown-Forman                              
Brand Manager: Todd Kennedy                  
Agency: PriceWeber                        
Creative Director: Carolyn Moses            
Copywriter: Marc Linquist           
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager)

Social Media Account

First Place

Brand: Early Times Kentucky Whisky                        
Company: Brown-Forman            
Brand Manager: Dallas Cheatham          
Agency: PriceWeber      
Creative Director: Janet Martin                
Copywriter: Marc Linquist           
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Second Place

Brand: Rogue                      
Company: Rogue Ales & Spirits
Marketing Director: Bliss Dake
Brand Manager: Clare Sivits       
Creative Director: Hagen Moore               
Copywriter: Clare Sivits                 
Art Director: Noah Smith              

Special Video

First Place

Brand: Lescombes Family Vineyards                       
Company: Lescombes Family Vineyards                                 
Brand Manager: Daniel Gonzales                               
Other: Bill Stengel (Videographer and Editor); Chris Goblet (Creative and Marketing Support)

Sports Sponsorship

First Place

Brand: Finlandia Vodka                                   
Company: Brown-Forman
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: Carolyn Moses
Copywriter: Marc Linquist                             
Art Director: Janet Martin                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Value Added Packaging

First Place

Brand: Coopers’ Craft                     
Company: Brown-Forman            
Brand Manager: Lindsay Engle 
Agency: PriceWeber      
Creative Director: Carolyn Moses                              
Other: Robert Trinkle (Acct Director); Laurabeth Schmidt (Purchasing Manager)

Web Ad Campaign

First Place

Brand: Finlandia Vodka                                   
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: Janet Martin                
Copywriter: Marc Linquist                                                                 
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Web Video

First Place

Brand: Canadian Mist                     
Company: Brown-Forman                              
Brand Manager: Dallas Cheatham          
Agency: PriceWeber                        
Creative Director: James L Reid                
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Second Place

Brand: Old Forester                          
Company: Brown-Forman                              
Brand Manager: Jim Lake             
Agency: PriceWeber                        
Creative Director: James L Reid
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Third Place

Brand: BuzzBallz                                  
Company: BuzzBallz                          
Marketing Director: Tia Wines 
Brand Manager: Yashika Maru 
Agency: Spectrum                              
Creative Director: Dwight Reed                 
Art Director: Mychal Diaz                               
Other: Merrilee Kick (CEO); Tracy Frisbie (VP of Marketing)

Website

First Place

Brand: Coopers’ Craft                     
Company: Brown-Forman                              
Brand Manager: Lindsay Engle 
Agency: PriceWeber                        
Creative Director: Clint Martin
Copywriter: Marc Linquist                             
Other: Kristen Ungru (Acct Director); Robert Trinkle (Acct Director)

Second Place

Brand: Discover and Win                                
Company: Opici Wines                   
Marketing Director: Amanda Panicali
Brand Manager: Michael Bruntz Jr           
Creative Director: Regan Kinon       

Jeremy Nedelka is Beverage Group Content Director at EPG Media.