Southern Glazer’s Wine & Spirits today announced that Beam Suntory, the second largest spirits company in America, has expanded its U.S. alignment with Southern Glazer’s.
The new deal adds nine additional markets to the current 34-market distribution relationship, effective April 1, 2020.
“Southern Glazer’s has been a significant partner in the growth of our business for 33 years,” says Greg Hughes, president, North America at Beam Suntory. “Our move to consolidate our business with Southern Glazer’s is part of a larger strategic imperative to simplify our routes to market, get closer to customers and consumers and accelerate the premiumization of our portfolio.”
Over the course of this nearly 11-year arrangement, Southern Glazer’s will represent Beam Suntory’s complete portfolio of brands across a now-43-market footprint.
“We greatly appreciate that Beam Suntory has entrusted us with the responsibility to work with them on a national level,” says Wayne Chaplin, CEO of Southern Glazer’s. “Utilizing our nationwide network and resources will significantly increase efficiencies for Beam Suntory and allow us to use economies of scale to achieve our joint business priorities. We look forward to many more years of success together.”