Constellation Brands Teams Up with Luke Bryan for Two Lane Lager

Constellation Brands and country music star Luke Bryan have collaborated to release Two Lane American Golden Lager.

This sessionable beer was made with American-grown ingredients, the company says.

“We’re thrilled to introduce Two Lane Lager to fans in collaboration with Luke Bryan. As a self-proclaimed ‘beer expert,’ he’s the perfect complement to our expert brewers,” says John Alvarado, SVP, brand marketing beer division, Constellation Brands. “Two Lane Lager is a natural extension of our high-end portfolio, offering a clean and crisp taste that transports you to a place where good friends and good times are waiting, and the beer is always cold.” 

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Bryan’s support of Two Lane goes deeper than a celebrity endorsement, the company says. He’s played a role throughout the entire process, from tasting to creative development.

“Between my songs, Instagram posts and onstage toasts to my audience, it’s no secret that I like beer,” Bryan says. “For a long time, I’ve dreamed of creating a beer to enjoy no matter if you are hanging out at one of my shows or at home with friends and family, and [I] was so grateful to find a partner in Constellation to make that dream a reality.”

Two Lane is brewed with two-row American barley and water sourced from the Blue Ridge Mountains. Two Lane received its name because it’s ideal for the kinds of places you find at the end of a two-lane road, the company says, like “secret fishing holes, secluded campsites, dive bars”

Two Lane American Golden Lager will first be available to the corner of the country Bryan calls home, hitting shelves in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia on March 2. This sessionable beer will be sold in 6-pack cans, 12-pack cans, 16-oz. single-serve cans and on draft.

A 12-pack of cans has an SRP of $15.99.

Two Lane will join Bryan in the above-mentioned markets during his 2020 summer tour, Proud To Be Right Here, which kicks off on May 28.

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