D.G. Yuengling & Son, Inc. announced today the launch of Flight by Yuengling, a new “upscale” light beer. The beer is aimed towards consumers who want less carbs and calories.
Flight by Yuengling has 2.6 grams of carbs and 95 calories, and is 4.2% ABV.
“Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today’s consumers,” says Jennifer Yuengling, VP of operations and sixth-generation family member, D.G. Yuengling & Son, Inc. “Our family brewing business was built on providing consumers with a high-quality, great-tasting drinking experience for social occasions. We have spent more than a year perfecting Flight by Yuengling, taking the taste of this light beer to new heights, and can’t wait for our fans and light beer drinkers to try it.”
Flight by Yuengling will be available year-round, starting this March, in 12-oz. bottles across Yuengling’s entire 22-state footprint. Draught will be available in select markets in the second half of the year.
The Flight brand name is a nod to D.G. Yuengling & Son’s eagle logo. The brand’s modern packaging design and wing logo is a contemporary take on the brewery’s traditional eagle logo, the company says, and is a tribute to D.G. Yuengling’s original Eagle Brewery built in 1829.
Flight will be supported by the fully integrated Raise the Bar campaign, which “encourage consumers to strive to be the best versions of themselves and continue to push themselves in their lives.”
Yuengling says that fans can expect more new releases announced during 2020.