Artists, prepare your easels.
Georges Duboeuf has announced the opening of its 2020 Artist Label Competition. Since its beginning in 2017, more than 2,000 artists have entered to see their work on over one million bottles of Georges Duboeuf Beaujolais Nouveau each year (as well as Beaujolais-Village Nouveau and Beaujolais Nouveau Rose).
The winner and runners-up will receive grants totaling nearly $5,000.
Artists who are legal residents of the U.S. and over the age of 21 are invited to submit label designs that reflect the “fresh, youthful and vibrant nature of Beaujolais Nouveau,” the company says. Beaujolais Nouveau is celebrated as “the first wine of the harvest,” a bright, juicy, fruit-forward wine released on the third Thursday of November each year (this year on November 19, 2020).
The 2019 Artist Label winner from Texas, Laura Runge, drew her inspiration from the “celebratory feeling that Beaujolais Nouveau embodies.”
“It has been a dream come true seeing my art displayed on over a million bottles of Georges Duboeuf wines,” she says. “Since winning the competition I’ve reignited my passion for art and welcomed so many new opportunities that I may not have had before.”
Once the submission period ends, a panel of art experts will select no more than 15 finalists, taking into consideration “comments” and “likes” on each entry from visitors to the site.
The finalists’ works will be incorporated into the Georges Duboeuf Beaujolais Nouveau wine label format and returned to the site on or about April 15 for voting by consumers via Duboeuf’s Social Media platforms, through April 30, 2020. The artwork receiving the most “likes” wins the top prize. Artists are encouraged to post the submission to their own social media channels to maximize voting.