Founders Brewing Launches Más Agave Grapefruit

Founders Brewing Co. has announced Más Agave Grapefruit as the newest addition to the brewery’s Barrel-Aged Series.

This new beer begins as an imperial gose brewed with agave and sea salt before aging in tequila barrels. Once pulled from the barrels, Más Agave Grapefruit receives a dose of grapefruit juice to ramp up the tanginess and pay homage to the tequila-based cocktail, the Paloma.

Más Agave Grapefruit is sweet and salty, the company reports, and is the first variant of the 2019 Barrel-Aged Series release, Más Agave.

“It’s no secret that I love a well-made margarita, but I’ve really fallen in love with the Paloma as of late,” says Brewmaster Jeremy Kosmicki. “Grapefruit is just so refreshing, and it especially tantalizes my palate when it’s combined with tequila and salt. Those delicious flavors served as inspiration for Más Agave Grapefruit — another tequila cocktail brought to life in the world of barrel-aged beer.”

Más Agave Grapefruit will be available in 4-packs of 12-oz. bottles and on draft beginning April 8 in the Grand Rapids taproom, and on April 9 in the Detroit taproom. It will begin shipping out to the brewery’s entire distribution network the week of April 13.

The taproom price will be $15 per 4-pack; prices will vary by market.

Más Agave Grapefruit will not be available on draft in Utah.

The brewery also announced that Más Agave will return to the Barrel-Aged Series lineup in tandem with Más Agave Grapefruit. It will also start shipping to the brewery’s entire distribution network in mid-April.

“We didn’t really know quite what to expect when we launched Más Agave last year and the positive response from the beer community was a welcome surprise,” said Co-Founder and President, Dave Engbers. “When developing the brand calendar for 2020, we knew there had to be room for Más Agave to return, but we also wanted to release a variant since the original was such a success. Faced with that challenge, our brewing team hit it out of the park when they came back with Más Agave Grapefruit. It’s the perfect blend of sweet and tart but gets an unmistakable kick from the tequila barrel-aging.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here