The Jel Sert Company has announced the launch of SLIQ Spirited Ice, a new alcoholic freezer bar.
Responsible for producing billions of bars each year, The Jel Sert Company is one of the world’s leading manufacturer of freezer bars. With SLIQ, the company aims to define a new category of alcohol that plays off the popularity and success of ready-to-drink and hard seltzer beverages.
SLIQ launches with three initial flavors:
- Vodka infused Spirited Ice in Lemonade, Cranberry & Grapefruit, and Blue Raspberry
- Agave infused Spirited Ice in Classic Margarita, Strawberry Margarita, and Mango Margarita
- Rum infused Spirited Ice in Strawberry Daiquiri, Coconut & Lime Daiquiri, and Pineapple Daiquiri
Each freezer bar is 100 calories or less, and 8% ABV.
“SLIQ is a modern take on the classic freezer bar, giving our adult customers the alcoholic version of the immensely popular freezable treat they grew up loving,” says Ken Wegner, president of The Jel Sert Company. “When we began the process of creating SLIQ, we knew we wanted to create something exceptional. We applied decades of experience, innovative thinking, and the latest in food and beverage technology with the elements we knew were most important to our adult customers; premium spirits, expansive flavor options, portability, convenience, low-calorie count, and portion-control, all wrapped up in photo-worthy packaging. We didn’t just set out to make the best tasting alcoholic freezer bar on the market, we set out to create a product that would redefine the way people enjoy alcohol, responsibly, and we think SLIQ will do exactly that.”
SLIQ will be manufactured by 21 Holdings, a new division of The Jel Sert Company that will exclusively produce the company’s 21+ items.