Geloso Beverage Group’s Mad Bean Hard Iced Coffee, a coffee-flavored malt beverage in a can, has expanded distribution to a total of 18 U.S. markets.
Mad Bean Hard Iced Coffee is 4.5% ABV. The product is made from 100% Arabica gourmet beans, and flavored with mocha or vanilla.
Naturally caffeinated and evocative of a traditional Irish coffee, Mad Bean Hard Iced Coffee will now reach customers in New York, California, Pennsylvania, Michigan, North Carolina, South Carolina, Florida, Virginia, West Virginia, Maryland, Michigan, Idaho, Ohio, Tennessee, Alabama, Louisiana, Mississippi and Kentucky.
Soft launched in October 2019, Mad Bean Hard Iced Coffee comes in 12-oz. four-packs for a suggested retail price of $8 per pack, or 24-oz. cans for $2.50 each.
“Our team saw an opportunity to move into the canned hard coffee space,” says Mary Chapman, marketing director for Geloso Beverage Group, which also produces the canned cocktail line Clubtails. “With summer approaching, Mad Bean Hard Iced Coffee is the perfect portable drink to bring anywhere from the boat to the beach, picnics to camping. It’s delicious straight from the can or poured over ice.”