The trendy wine brand 19 Crimes has announced a new partnership with Snoop Doggy Dogg.
The entertainment icon and the wine company have kicked off their new collaboration with a California wine. Called Snoop Cali Red, it’s available in retail stores nationwide this summer.
The line expansion is meant to cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts-turned-colonists who built Australia.
“Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity,” says John Wardley, TWE Marketing VP, Americas. “We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
19 Crimes has made headlines in recent years for pioneering the use of augmented reality alcohol labels.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans,” says Snoop Dogg. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world.”