Wine fans have until Friday, May 1, to cast their vote for the winner of the 2020 Georges Duboeuf Beaujolais Nouveau Artist Label Competition.
The work of the chosen artist will feature on more than one million bottles of Georges Duboeuf Beaujolais Nouveau each year (as well as Beaujolais-Village Nouveau and Beaujolais Nouveau Rose). Also, the winner and runners-up will receive grants totaling nearly $5,000.
At this point in the competition, the finalists’ works have been incorporated into the Georges Duboeuf Beaujolais Nouveau wine label format, viewable on NouveauLabelContest.com. Consumers can cast votes via social media on Facebook at @georgesduboeuf, or Instagram at @duboeufwines.
Since its inception in 2017, more than 3,000 artists have vied to see their work on releases of Georges Duboeuf Beaujolais Nouveau. Submissions capture the “fresh, youthful and vibrant nature of Beaujolais Nouveau,” the company says, celebrated as “the first wine of the harvest,” released on the third Thursday of November each year (this year on November 19, 2020).
“We are tremendously pleased with the number and quality of this year’s submissions, and have been amazed by the creativity of entries, many of which reflect the essence of the wine and the legacy of Georges Duboeuf, Beaujolais’ ‘merchant of happiness’ who first brought Nouveau to the world,” says Dennis Kreps, who with his father, Stephen D. Kreps, co-owns Quintessential, the exclusive importer of Les Vins Georges Duboeuf in the U.S.
The 2019 Artist Label winner from Texas, Laura Runge, drew her inspiration from the “celebratory feeling that Beaujolais Nouveau embodies.” Her “Joyous Crush” painting featured colors with fruit names such as grape, tangerine, peach and cranberry to depict the harvest in France with deep pinkish-red and purple tones mimicking the colors of the wine, and greens and blues to reflect the earth and sky.
“It has been a dream come true seeing my art displayed on over a million bottles of Georges Duboeuf wines,” says Runge. “Since winning the competition I’ve reignited my passion for art and welcomed so many new opportunities that I may not have had before.”