DeKuyper has announced the launch of DeKuyper Classic Ol’ Fashion.
The brand’s newest liqueur includes flavors of tart citrus balanced by bitter notes and a touch of sweetness, the company says, followed by hints of orange and bakery spice. The aromas of the liqueur include a blend of orange peel and aromatic spices.
“The Old Fashioned has experienced significant growth in popularity over the last few years, yet it is often deemed too complicated to make at home,” says Ivan Hidalgo, senior marketing director of Commercial Brands at Beam Suntory. “DeKuyper Classic Ol’ Fashion offers a two-step solution for cocktail lovers of all skill level to craft a delicious cocktail that can be replicated to perfection every time.”
Those looking to mix a Classic Ol’ Fashion need only combine DeKuyper Ol’ Fashion Liqueur in a glass with bourbon, stir and then enjoy.
This new 30-proof product is available in stores nationwide and online through Drizly and Reserve Bar with a suggested retail price of $12.99 per 750-ml. bottle.
DeKuyper first entered the U.S. market nearly 100 years ago in 1933, and has remained a leader in cordials and liqueurs ever since.