Video: How to Retail Alcohol in Our Changing World

The novel coronavirus has upended our world, and with it the beverage alcohol retail industry. The way that stores operate has changed. So too have consumer buying patterns shifted. Global alcohol producers have had to adapt, while absorbing shocks of their own.

Which is all to say that our world has changed immensely. For a deeper dive into how businesses can operate in this constantly evolving landscape, under the specter of COVID-19, our Content Director Jeremy Nedelka recently interviewed small-business expert and regular BARC speaker Tom Shay.

In the video below, Shay provides an update on federal legislation, best practices for off-premise retailers and customer service suggestions as businesses adapt to new guidelines and procedures.



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