Heineken this summer has unveiled a new 15-beer multi-pack.
The pack includes 12 cans of Heineken Original Lager, plus three extra cans of Heineken 0.0.
The idea is for consumers to sample Heineken 0.0, an alcohol-free lager with 69 calories per serving.
To support the launch of this new pack through its “Summer of Cans” promotion at participating retailers, Heineken will offer a 2-for-1 upsell program. Shoppers who purchase a 12-oz. Heineken Original Lager can will be prompted via LIFT screens at checkout to add an additional can at no extra charge.
Heineken Original Lager is 5% ABV.