Heineken Launches 15-Count Multi-Pack

Heineken 15-Count Multi-Pack for Summer 2020.

Heineken this summer has unveiled a new 15-beer multi-pack.

The pack includes 12 cans of Heineken Original Lager, plus three extra cans of Heineken 0.0.

The idea is for consumers to sample Heineken 0.0, an alcohol-free lager with 69 calories per serving.

To support the launch of this new pack through its “Summer of Cans” promotion at participating retailers, Heineken will offer a 2-for-1 upsell program. Shoppers who purchase a 12-oz. Heineken Original Lager can will be prompted via LIFT screens at checkout to add an additional can at no extra charge.

Heineken Original Lager is 5% ABV.

3 COMMENTS

  1. The packaging is misleading and appears to be all non-alcoholic beer with 3 extra for free. Not a good surprise for anyone with alcohol issues.

  2. I’m a senior citizen who is confused by the packaging. The person running the checkout at the Stop& Shop was also confused; he told me that the entire 15 pack was non-alcoholic. So I put it back and bought a 12-pack of another beer.

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