Mizkan America has expanded its Angostura bitters distribution agreement with Southern Glazer’s Wine & Spirits to include 19 additional markets.
Southern Glazer’s will now distribute Angostura aromatic bitters and orange bitters in 32 total U.S. states and the District of Columbia.
“Southern Glazer’s has been a trusted distribution partner for Mizkan and Angostura for more than a decade,” says Bob Cole, customer vice president, sales, Mizkan America, Inc. “We jumped at the chance to expand our relationship because it will give the Angostura bitters brand access to Southern Glazer’s unmatched national accounts’ reach and coverage, simplifying the supply chain in order to offer more consistent pricing, bring innovations to market faster, enhance localized marketing and implement systems that more accurately manage inventory and forecasting.”
The expanded partnership gives Southern Glazer’s exclusive distribution rights to Angostura bitters in new markets including: CO, DE, DC, KA, KY, LA, IN, IA, MD, NE, NM, ND, OK, OR, SD, TN, TX, VA and WA.
“This deal will enable Angostura bitters to grow at the pace of the market and at the rate of consumer demand,” says Mitch Cooper, brand manager, Angostura bitters, Mizkan America, Inc. “Our strategic agreement with Southern Glazer’s promises to introduce new consumers to Angostura bitters and provide better access to those who already use and love this iconic brand.”