Snoop Dog’s new wine collaboration will launch this month.
Coming out on July 15, this is the first California bottling from the Australian wine brand 19 Crimes. Snoop Cali Red is a blend of Lodi-sourced petite syrah (65%), zinfandel (30%) and merlot (5%). All American oak offers a smoky component that also yields vanilla and chocolate, the company reports.
19 Crimes is a line of wines inspired by the convicts-turned-colonists who built Australia. “An icon of hip hop, Snoop embodies the same spirit of rule breaking, culture creating and overcoming adversity that inspired 19 Crimes’ original cast of rebellious heroes,” the company says.
19 Crimes is also a pioneer in augmented-reality wine labels, which will be incorporated into Snoop Dog’s wine as well.