Busch Light Launches its First Flavored Beer

Busch Light Apple.

Today, Busch Beer marked a historic day in its 65-year history with the release of Busch Light Apple, the first-ever flavor innovation for Busch Light.

Busch Light Apple is a new light lager made with natural apple flavors. It’s available now in select states across the country for a limited time. 

“The development and launch of Busch Light Apple is one of the most significant moments in our brand’s 65-year history,” says Daniel Blake, VP of Value Brands at Anheuser-Busch. “We tested this flavor and knew immediately that our fans would love the crisp, refreshing taste. Our fans have had an incredible reaction to everything we’ve done this year, and with this limited-time run we know they’ll be moving quickly to try it before it’s out of the market.” 

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Busch Light announced its Apple flavor with a keynote address delivered by brand spokesperson, Busch Guy; the keynote can be viewed here. Busch also reimagined its website in a new aesthetic.

Furthermore, it is offering fans an “insurance program” promotion on the new product, where Busch will award Busch Light Apple Beer Replacement Protection to the first 1,000 people who share a photo of their new Busch Light Apple with $10 dollars to use towards a replacement pack. 

The Busch Light Apple keynote is also supported by two TV ads, a 30-second corollary to the keynote address titled “Whispers of Busch Light Apple,” and a 30-second ode to the new product, titled “Oh Yeah.”

Busch Light Apple is available for a limited time only in 12, 24 and 30 packs of 12-oz. cans, as well as 16-oz. cans in select states.

Fans can enter the Busch Light Apple Beer Replacement Protection program by posting a photo with their new Busch Light Apple and using #BuschProtection and #Contest.

26 COMMENTS

  1. Where in Houston, Texas?

    I saw it on Kevin Harvick’s car and want to be drinking it with me and my buddies during the Monster Energy races. I cannot find where to buy it.

  2. Where can you find it in Michigan. The only place I could find it was a 30 pack in Kroger. I was hoping to find it in a 12 pack. I also saw it on Kevin Harvick’s car. I thought I would like to try it. I love regular Busch lite beer.

  3. This needs to become a regular production item love the nice crisp light taste. Took me 5 weeks to find it. The store I was at had 5 16oz cans left and I got them all for my family to try. No way you can’t sell this product. I remember when bud light lime came out and it was a limited time.Still drink it now because it’s a great refreshing beer as well.

  4. I hope you all never stop making this brew!! A lot of my friends along with myself LOVE this flavor!! We love Busch light anyway but this flavor is amazing. Please, never stop making it.(adam sandler voice) lol

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