New Age Wine New Branding

New Age Wine's refreshed packaging

New Age Wine has introduced a new look for its collection of slightly sweet and lightly effervescent wines.

A cocktail-friendly wine, New Age is made by Bodegas Bianchi, an Argentinian producer dating back to 1928.

“Consumers will be captivated and intrigued by the new artwork found on the bottles of New Age Wine,” says Dennis Kreps, co-owner with his father, Stephen D. Kreps, of Quintessential, the exclusive importer of New Age Wine in the U.S. “The appeal of the wines has always been in its accessibility and refreshing nature of the blends, now they have a bright new look to match.” 

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The new design features blues, pinks and purples, adorned with a woman smiling into the sunset.

Each wine is made with grapes from sustainably farmed vineyards across Argentina’s San Rafael wine region, crushed and cooled, followed by 12 hours of cold maceration and pressing.

New Age white wine is a blend of 90% torrontes and 10% sauvignon blanc. Notes of stone fruit and citrus are slightly effervescent with a balanced acidity on the finish, the company reports. It is best enjoyed as a classic Tincho – served over ice with a slice of lime. 

New Age rosé is a blend of 50% malbec and 50% merlot, with notes of wild raspberry and powdered sugar, the company says. Serve over ice with a slice of lemon for a rosé Tincho, or enjoy as an Argentine-style sangria. 

Featuring a bright blue and purple label, New Age red is a blend of 70% bonarda and 30% merlot, with notes of freshly picked cherries and raspberries, the company reports. It is best served over ice with an orange slice for a red version of the Tincho, or paired with chocolate desserts. 

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