One of the industry’s classic craft beers has returned for another year.
Dogfish Head Craft Brewery has announced the 2020 launch of their 120 Minute IPA. This beer also has a new bottle carrier.
Originally released in 2003, 120 Minute IPA is an Imperial IPA continuously hopped with a lot of high-alpha American hops throughout the boil and whirlpool, and dry-hopped with another large pallet of hops. Clocking in at 15-18% ABV, this unfiltered and very hoppy brew has sweet, almost candy-like, hop aromas, the company says, with flavors of hop resin and a lingering bitterness. Making its way shelves nationwide — where legal — this year’s 120 Minute IPA is now available in 4-packs of 12-oz. bottles.
“The release of 120 Minute IPA is always one of my favorites times of year. I’m beyond excited to grab a couple of bottles of this year’s batch to add to my cellar, as well as a bottle to crack open and share with my wife, Mariah,” says Sam Calagione, Dogfish Head founder and brewer. “To best experience 120 Minute IPA’s intricate flavor profile, I recommend serving it cool, not cold, in a snifter or cognac glass. And if you can muster up the self-control to allow your 120 Minute IPA to age for a couple of years, the flavors and aromas will grow even more complex, with greater notes of marmalade and an enhanced sherry-like character.”
Dogfish Head this year revamped the beer’s bottle carrier, with a jet-black background and metallic gold graphics. At the center of the design is a hop cone.
Dogfish Head’s 60 Minute IPA, an east coast IPA brewed with Northwest hops, also boasts a brand-new design. The forest green graphics on the label feature a clock-like contraption to represent Calagione’s invention of the continual hopping process, the company says.
“With our new packaging designs for 120 Minute IPA and 60 Minute IPA, we’re hoping to highlight the off-centeredness within each bottle or can and to celebrate the hand-crafted touch that goes into the creation of each our delicious libations,” says Calagione. “At Dogfish Head, we brew ‘Off-Centered Ales for Off-Centered People.’ Our unique recipes and the liquids they produce are what set us apart from the other 7,000+ independent craft breweries in America,”