In the era of consumers reaching more for large-format products, Sutter Home Family Vineyards today announced a new line of 3-L boxed wine offerings.
This series includes Sutter Home Chardonnay, Sutter Home Cabernet Sauvignon and Sutter Home Pinot Grigio.
For a suggested retail price of $18 per box, these three wines are now shipping in the bag-in-box format nationwide
This move meets consumer demand for the $800 million segment of boxed wine, the company reports, which now represents 5% of the overall wine category. “These unprecedented times have brought with them a need for both convenience and value — especially from brands that consumers trust,” says Brie Wohld, vice president marketing for Sutter Home. “As an American favorite for three generations, we at Sutter Home are looking forward to meeting the needs of today’s consumers and future generations with this next evolution of our family-owned brand.”
Each of the three wines was chosen from Sutter Home’s 21 varietals for its growth potential, the company says. Winery-provided tasting notes are as follows: Sutter Home Chardonnay is a smooth, rich and creamy offering with peach, juicy apple and citrus notes. Sutter Home Cabernet Sauvignon is a rich, bold and full-bodied wine with a black cherry, blackcurrant and vanilla profile. Sutter Home Pinot Grigio is a light, crisp and refreshing wine with notes of pear, peach and pineapple.
