Mother Earth Brewing Company will rerelease one of it’s legacy brews, Kismet IPA, for the last time.
New to this year’s release is a retooled recipe that’s more in line with Mother Earth’s recent brand of IPAs, which tend to be more fruit- and citrus-driven, the company says. Fans of their recent line of Project X HIPAs will find familiarity in the changes.
“We are really pleased with the way this vintage of Nelson and Idaho 7 came out from the farm,” says Chris Baker, director of brewing operations, Mother Earth. “The aroma on this batch is loaded with citrus, as opposed to some of the grassy qualities the varietal has produced in the past. This is a fantastic version to end the series on. We are really getting to experience all the best qualities of two choice hops on full display.”
The release not only marks the swan song for this IPA, but the program it belongs to: the brewery’s rotational IPAs known as the ‘Resinator Series’. Among other brands within the series getting the axe are “Say When,” and “Power of Love.” Hop Diggity DIPA — the most popular in the series and the one with the most history, according to the company — survived the cut and will get rolled into Mother Earth’s year-round lineup in 2021.
Mother Earth cites the increasing popularity of its Hazy IPA series ‘Project X’ as the primary driver for the decision.
“It’s always tough to discontinue beers, but at the end of the day you have to look at what your customers are buying,” says Kamron Khannakhjavani, director of marketing. “Mother Earth Project X is doing really well and there is only so much space in our beer program. Supporting a half-dozen year-round IPAs isn’t sustainable in this market.”
Mother Earth is doubling the release window of Kismet IPA, in light of its farewell tour, through the end of the year rather than just quarterly as in years past. Distribution of Kismet IPA begins this week in 12-oz., 6-pack cans. The beer is available nationally.
