Snoop Dogg Launches INDOGGO Gin Brand

The ongoing trend of celebrities putting out spirits brands continues now with Snoop Dogg. Twenty-five years after the hip-hop legend released his hit “Gin and Juice,” he launches INDOGGO Gin.

A collaboration with spirits veteran Keenan Towns of Trusted Spirits, and Prestige Beverage Group, INDOGGO contains seven botanicals and is infused with all-natural strawberry flavor.

“I can’t wait for the world to taste my remix on gin! When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” says Snoop Dogg. “When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”

INDOGGO is certified gluten free, distilled five times and contains no added sugar. The gin is light on the juniper flavor and features orange, coriander and cassia botanicals, the producers say, for a taste of strawberry and citrus with a slightly sweet and fruity finish.

INDOGGO will first launch in Snoop’s home state of California in late September, and then continue across the U.S. through early 2021. It’s available in 750-ml. and 50-ml. bottles for suggested retail pricing of $29.99 and $1.99, respectively.

This follows Snoop Dogg’s recent collaboration with 19 Crimes Wine.