Kim Crawford Launches Lower-Cal Wine, Illuminate

Kim Crawford Illuminate Sauvignon Blanc and Rosé.

Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate.

The brand debuts with a low-ABV, lower-calorie take on the company’s core Sauvignon Blanc and Rosé expressions.

Kim Crawford Illuminate reflects the brand’s signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. 

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This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for-you products.

Illuminate Sauvignon Blanc and Rosé will both make their way into select markets in very limited quantities fall 2020, and will become more widely available beginning March 2021.

The suggested retail price for both wines is $17.99 per 750-ml. bottle.

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