Gordon Ramsay Launches Hard Seltzer Line

Gordon Ramsay has launched Hell’s Seltzer, a new hard seltzer line.

In the next evolution in celebrity-backed alcohol brands, celebrity chef and TV personality Gordon Ramsay has launched Hell’s Seltzer, a line of hard seltzers hitting shelves early 2021.

The four initial flavors are:

  • Berry Inferno – ​Peach, blueberry, raspberry
  • Knicker Twist – ​Passionfruit, pineapple, orange
  • Mean Green – ​Kiwi, lime, mint, pineapple
  • That’s Forked – ​Key Lime, vanilla, graham

Brew Pipeline was tapped to bring this beverage to life, in partnership with Global Brews of London.

“Gordon’s team and Brew Pipeline put flavor first when developing Hell’s Seltzer,” says Steve Kwapil, CEO and co-founder of Brew Pipeline. “That’s always been Gordon’s goal, and we think he nailed it. We’re looking forward to sharing these bold seltzers with fans across the nation.”

Each recipe of Hell’s Seltzer took inspiration from menu items in Gordon Ramsay’s Hell’s Kitchen restaurants. The recipes were tested and approved by the chef, and “reflects his knack for delivering recipes that put flavor first,” the company says.

Hell’s Seltzer is gluten-free and uses all-natural flavors. The brand comes in 12-pack variety packs, featuring three of each 12-oz. can. The seltzers are 5.5% ABV.

The suggested retail price is $15.99-$17.99 per pack.

Hell’s Seltzer is distributed by Brew Pipeline’s distributor network and will be available nationwide. Retailers can request to be first on the release list at this link.



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