375 Park Avenue Spirits, a division of the Sazerac Company, will entered into a supply-and-distribution agreement with Devils River Whiskey.
The move is effective April 1, 2021.
Under this new partnership, 375 Park Avenue Spirits will assume responsibility for all sales and operational functions and will support the brand’s marketing efforts.
“Devils River is an emerging whiskey brand, but one that’s made quite a bit of noise since entering the scene back in 2017,” says Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The brand has established a clear stronghold in its home market of Texas, and has steadily expanded that U.S. footprint over the last 12-18 months. We expect to take the baton from the Devils River team and increase the pace as we embark on the next leg of their growth trajectory.”
Devils River Whiskey launched in Texas on April 1, 2017. The brand is already available in 29 states, and selling over 125,000 cases to date, the company reports.
Industry veteran Jeff Colbert recently joined the Devils River Whiskey leadership team as the company’s new COO. Reporting to the company’s three co-founders, he will oversee the company’s day-to-day operations, as well as the transition with 375 Park Avenue Spirits.
“Jeff brings a significant track record of commercial leadership, and we are confident that he is the right person to lead the company into its next phase of growth,” says Devils River Whiskey President and Co-founder Mike Cameron. “He has a successful track record of cultivating and leading a strong performance-oriented culture, and we believe his reputation for execution and achieving results makes him the right choice to lead our organization.”
Devils River will be available from 375 Park Avenue Spirits beginning on April 1, 2021. The SKUs include: Devils River Bourbon 1.75-L, 750-ml. and 50-ml., Devils River Barrel Strength, Rye and Coffee 750 and 50-ml. and Single Barrel and Barrel Select 750-ml.
“We are extremely excited to be entering into this strategic partnership with 375 Park Avenue Spirits,” says Colbert. “The collaboration will strengthen Devils River Whiskey’s brand development, and provide the competitive edge we need to more effectively compete in today’s competitive whiskey category through the strength of 375 Park Avenue Spirits sales and distribution network.”