Ballast Point Unveils Brand Redesign

Ballast Point

Leading San Diego brewery Ballast Point celebrates 25 years this year with a brand redesign in a program called “Complete Art.”

This new look rolls out across all Ballast Point cans, bottles and overall packaging. The Complete Art designs remain anchored in reference to the brewery’s flagship, the Sculpin.

The first in the new series, which hit shelves last fall, includes Ballast Point’s Longfin Lager. This January, refreshed designs of fan favorites including the Sculpin IPA family — along with brand-new year-round releases to be announced in February — will add to the Ballast Point portfolio.


Ballast Point has always highlighted art on its packaging as a differentiation, with hand-drawn illustrations. Resident artist Paul Elder has created the majority of Ballast Point labels for the past 25 years.

Through the decades, Ballast Point grew from a 20-barrel brewhouse in 1996 to now operating six brewpubs, a 300-barrel production brewery and a 5bbl R&D innovation brewery.

Ballast Point celebrates 25 years this year with a brand redesign in a program called “Complete Art.”

“I’ve admired Ballast Point for a long time, and I wouldn’t change what’s made it unique for the past 25 years. In our anniversary year, let’s celebrate it,” says Brendan Watters, co-founder of Kings & Convicts Brewing Co. and CEO of Ballast Point. “What we’re doing now is really putting the art front and center. We have this crazy talented, natural-world obsessed artist in Paul Elder who dives into what our brewers dream up. It just works.”

With the launch of Complete Art, 2021 will mark the return to shared innovation for Ballast Point, the company says, and the first new package release in the past 300 individual beer recipes developed by the brewing team.

Ballast Point’s new look, including those for the flagship Sculpin IPA family, arrive this month, with additional designs and new beers to be released throughout 2021 in celebration of a quarter-century in San Diego.



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