Seagram’s joins the seltzer party with Seagram’s Hard Seltzer.
This new product is 5% ABV with 100 calories, with only one gram of cane sugar and two grams of carbs.
Seagram’s Hard Seltzer comes in four flavors: Tropical Pineapple, Mango Peach, Mixed Berry and Watermelon Lime.
“We know that 61% of consumers believe great taste is lacking from hard seltzers. We’ve made it our mission to change that,” says Jennifer McCauley, Seagram’s Hard Seltzer brand director. “Our team embraced our expertise in flavor development across beer and flavored malt beverages to create a seltzer uniquely positioned to deliver on taste and flavor.”
Seagram’s Hard Seltzer malt base was specifically designed to preserve the brightness of the flavors, resulting in a softer, smoother, more flavorful experience that’s delicious but not too sweet,” she adds.
Variety packs of Seagram’s Hard Seltzer launch in 12-packs of 12-oz. slim cans. The packs hit shelves February 2021 across select national markets.