New Belgium Enters Hard Seltzer Market with Fruit Smash

New Belgium Brewing Company has unveiled its first foray into the exploding hard seltzer market: Fruit Smash.

Tapping into the craft hard seltzer trend, Fruit Smash Hard Seltzer​ is a made with real fruit juice. The new product is 100 calories and 4.7% ABV.

Fruit Smash Hard Seltzer comes in three initial flavors:

• Pink Lemonade:​ Notes of lemon and raspberry.
• Tropical Punch: Notes of tropical juiciness like mango and tangerine.
• Berry Blast: ​A splash of strawberry, raspberry and cherry notes.

Fruit Smash Hard Seltzer​ is available nationwide. The suggested retail price is $14.99-$15.99 for a variety 12-pack, depending on local taxes.

“New Belgium is thrilled to expand into the growing hard seltzer category with the launch of Fruit Smash,” says New Belgium CEO Steve Fechheimer. “Our first-ever hard seltzer offering addresses the need for a seltzer that stands for ingredient transparency and bold, natural flavor — something we know consumers are looking for and excited to enjoy.”

Consumers can visit fruitsmashseltzer.com​ to see where Fruit Smash is available for purchase.