New Belgium Brewing Company has unveiled its first foray into the exploding hard seltzer market: Fruit Smash.
Tapping into the craft hard seltzer trend, Fruit Smash Hard Seltzer is a made with real fruit juice. The new product is 100 calories and 4.7% ABV.
Fruit Smash Hard Seltzer comes in three initial flavors:
- Pink Lemonade: Notes of lemon and raspberry.
- Tropical Punch: Notes of tropical juiciness like mango and tangerine.
- Berry Blast: A splash of strawberry, raspberry and cherry notes.
Fruit Smash Hard Seltzer is available nationwide. The suggested retail price is $14.99-$15.99 for a variety 12-pack, depending on local taxes.
“New Belgium is thrilled to expand into the growing hard seltzer category with the launch of Fruit Smash,” says New Belgium CEO Steve Fechheimer. “Our first-ever hard seltzer offering addresses the need for a seltzer that stands for ingredient transparency and bold, natural flavor — something we know consumers are looking for and excited to enjoy.”
Consumers can visit fruitsmashseltzer.com to see where Fruit Smash is available for purchase.