The first release of the Booker’s Bourbon 2021 Collection is Booker’s Donohoe’s Batch.
Each batch takes its name from a part of the company history. The 2021-01 batch honors Mike Donohoe, a retired Jim Beam employee and friend of Sixth Generation Master Distiller Booker Noe.
Donohoe first joined Jim Beam in 1982 as a sales manager, after retiring from a seven-year career in the NFL. After Noe and Donohoe bonded over their mutual love of football, Noe invited Donohoe to his office for a glass of bourbon, the company says. “It was unlike any Jim Beam bourbon Donohoe had tried before, so Noe let him in on his secret — he’d been playing with something different, and he’d share a bit of it with friends from time to time. A few years later, Donohoe approached Noe with the idea to give bottles of his special stash as holiday gifts to their most important distributors and industry partners. With little time and minimal budget, Noe sourced wine bottles from a warehouse in Bardstown and wrote the labels himself to get the job done.”
Following the wave of positive reviews, Noe decided to release the holiday gift as Booker’s Bourbon — thanks to the help from Donohoe.
Like all batches of Booker’s Bourbon, Booker’s Donohoe’s Batch was selected by Seventh Generation Master Distiller Fred Noe. The 2021-01 batch is 127.3 proof, aged six years, seven months and seven days.
The aroma has vanilla and some baking spice, the company reports. The taste is full-bodied and opens in the mouth.
Booker’s Donohoe’s Batch is available nationwide now, in limited quantities, for a suggested retail price of $89.99 per 750-ml. bottle.
This follows the release of the last bourbon in the 2020 series, Booker’s Pigskin Batch.