The Dubliner Irish Whiskey New Branding

The Dubliner Irish Whiskey
The Dubliner Irish Whiskey.

The Dubliner Irish Whiskey, distilled in the heart of the Liberties District of Dublin, has unveiled a new bottle and branding.

The liquid inside remains unchanged.

Created by an all-Irish team, the new design puts focus on the brand’s personality and provenance, the company says, while the simplicity of the new packaging “aims to reflect the straight-talking style for which Dubliners are renowned for. Moreover, Dubliner Whiskey’s new branding and marketing speaks to the new Dublin — a city undergoing a revival spearheaded by Millennials and younger creatives — the next generation of whiskey connoisseurs.”

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Now reaching shelves across the country, the new Dubliner Irish Whiskey look rolls out through the brand’s core products: The Dubliner Irish Whiskey, a three-year-old blended whiskey aged in bourbon casks, and The Dubliner Whiskey & Honeycomb, a whiskey liqueur. 

To celebrate the new branding and packaging, Dubliner Whiskey has also launched a refreshed brand website and advertising campaign, including a new aesthetic across its social media channels. The brand has teamed up with Irish hip hop Duo Tebi Rex to headline the campaign. 

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The Dubliner Irish Whiskey is part of the Dublin Liberties Distillery’s portfolio of Irish whiskeys, majority-owned by Quintessential Brands.

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