Hornitos Enters RTD Category with Hornitos Tequila Seltzer

Hornitos Tequila Seltzer
Hornitos Tequila Seltzer.

Hornitos Tequila has launched of a new line of tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer.

This new product combines plata tequila with seltzer.

Hornitos Tequila Seltzer is available in two natural flavors — Lime and Mango — without any artificial sweeteners.

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“The tequila and ready-to-drink cocktail segments are two of the fastest-growing segments in the spirits category right now, with hard seltzer retail sales up 225% in the last year alone,” says Rashidi Hodari, managing director of Tequila at Beam Suntory. “With our pioneering history, we’re excited to seize this momentum and bring tequila and seltzer together to deliver a whole new Hornitos Tequila experience for those looking for a refreshing, premium ready-to-drink beverage.”

Beginning this week, Hornitos Tequila Seltzer is available in select markets, and rolls out nationwide this summer. Each variant contains natural ingredients, 5% ABV, and less than 115 calories.

Hornitos Tequila Seltzer is available for a suggested retail price of $11.99 per four pack of 12-oz. cans.

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