Anheuser Busch Launches Blue Point Spirits

Anheuser Busch Brewing Blue Point Spirits
Blue Point Spirits.

Blue Point Spirits is the latest venture by Blue Point Brewing, owned by Anheuser Busch.

These are a line of ready-to-drink, gluten-free cocktails. Blue Point Spirits combine all-natural fruit with vodka.

Starting May 1, the brand rolls out with three varieties: Grapefruit Zinger, Razzle Dazzle, and Electric Lemonade. Each is 9.1% ABV.

  • Electric Lemonade blends lemon and blueberry with vodka and blue spirulina
  • Grapefruit Zinger blends tropical citrus, spicy ginger and lime with vodka
  • Razzle Dazzle blends sweet raspberry and zesty lime with vodka

To infuse the natural juices of each Blue Point Spirits beverage, flip the can over once before cracking it open. 

This launch comes at a time when RTDs continue to trend following massive 2020 growth, and follows the recent release from Blue Point of Legalize Wheat.



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